Leading suppliers of animal feeds, agricultural supplies and horticultural products are looking to nurture their businesses in 2012 by targeting growth through mobile markets.
Companies have recently launched a mobile friendly version of its websites specifically optimised for users with mobile devices.
Smartphones, which include popular brands such as Blackberry and iPhone, have led to a significant change in how consumers access the web; due to the increase flexibility and connectivity they grant users the ability to access the Internet from almost any location.
The biggest problem faced by users of Smartphones is the small screen size as the majority of desktop sites are difficult to navigate using such a device. The market is changing quickly so there is a real need for optimised and mobile friendly versions of websites that can provide a positive user experience and a site that can be navigated with ease.
Mark Self, owner of Ascott, commented, "Our market isn’t the most competitive, but making the most of every opportunity is vital in our business and we wanted to ensure that we’re able to service the needs of all our customers no matter how they visit our website."
"We believe we offer great value as a business and have a very loyal customer base, but we need to make sure that we’re giving our customers a great service as this is the key to ensuring that they keep coming back to us.", added Mr Self.
