Better broadband plan needed for countryside, urges CLA

The Government's new Rural Productivity Plan published today needs to focus more on better broadband access, according to the CLA.

CLA Director of Policy and Advice Christopher Price said: “The challenge of delivering improved productivity in our rural areas is different to that in our towns and cities. We welcome the specific focus on rural areas in this announcement.

“We need more homes in the countryside that first time buyers can afford and there is a big opportunity to improve on this. A pragmatic planning framework is critical to delivering this. We have long argued for greater flexibility in the use of rural exception sites and we will continue to work with Government to make this happen. However the plan lacks action on the important priority of increasing availability of homes to rent in rural areas.

“We welcome the Government’s commitment to permitted development rights to unlock investment in homes and businesses. This must now be supported by local councils to ensure it delivers.

"Ministers rightly recognise that mobile and broadband coverage is vital to creating growth and jobs in rural areas. Unfortunately this latest plan still falls short of giving rural communities and businesses the confidence that the universal service they are crying out for will be achieved.”

Villages and towns in England’s rural communities will be allowed to build starter homes for local residents as part of plans set out by the Chancellor of the Exchequer, George Osborne, and Environment Secretary, Elizabeth Truss in the Government’s first ever Rural Productivity Plan.

The plan, announced as latest figures show thousands of people are moving to rural areas, will set out measures to boost the rural economy by investing in education and skills, increasing wages, improving infrastructure and connectivity, and simplifying planning laws for rural businesses and communities.