LAMMA is set to underline its position as the UK’s largest farming machinery, equipment and services show when it returns next January, thanks to the record pace at which exhibitors are rebooking stands.
With six months to go before the gates open at the East of England Showground, Peterborough, more than 650 businesses that exhibited last January have already signed up tor LAMMA ’17.
That’s 75% of the 2016 total, which helped to attract more than 40,000 visitors.
The figures reflect the continuing importance and appeal of LAMMA across the agricultural industry, despite the economic pressure being felt across all sectors, said Elisabeth Mork-Eidem, group head of events at Briefing Media, which owns LAMMA.
"Our exhibitors value LAMMA for the quality face-to-face time it provides with current and prospective clients, no matter what uncertainty is in the market.
"Their fantastic support means LAMMA ’17 is shaping up to be another excellent event, providing visitors with unrivalled access to a vast array of machinery, equipment and services, which could help improve their farm productivity and bottom line.”
It’s a sentiment shared by LAMMA’s new headline sponsor for the next three years, Asset Finance Partners.
'Influential event'
Matthew Smart, head of asset finance for AFP, said: "We are proud to be associated with the long tradition of LAMMA and to have been selected as headline sponsor for such an influential event.
"LAMMA is the agricultural industry’s premier event for ‘doing business’, offering a complete range of industry-leading manufacturers, suppliers and service providers exhibiting their latest innovations.
"The event provides the perfect opportunity for farmers of all types, sizes and backgrounds to look at and learn more about the very latest developments in agricultural equipment and services.
"We look forward to welcoming old, existing and new customers alike to the show."
Visitors can expect an even better experience in 2017 following significant investment by the East of England Agricultural Society to the showground.
The society has developed an extensive plan to improve grass and soil, following feedback from many LAMMA exhibitors.
LAMMA ’17 takes place on Wednesday 18th January between 7.30am and 5pm and Thursday 19th January between 7.30am and 4.30pm.
Parking and entrance to the show remain free of charge. The car parks will open early and visitors arriving between 6.30am and 8am can enjoy an early bird breakfast.
