Cows have been brought into an Asda supermarket by furious dairy farmers protesting against the low price they are paid for their milk.
Approximately 70 farmers took two of their cows into Asda, in Queensway, Stafford to empty milk from the shelves at about 12:30 BST this afternoon, police said.
The farmers have nicknamed the protest 'the milk trolley challenge', and have asserted that they are not getting a reasonable price, causing them to sell for less than the cost of production.
A representative from the protest group 'Farmers in Action' could be heard proclaiming in the supermarket that ‘milk should not be cheaper than bottled water’.
The National Farmers Union say the supermarkets don't have a sustainable model for what they charge the consumer for the milk, or what the farmers actually get back.
