Crowds flock to LAMMA 2015

Britain’s farmers flocked to Peterborough for the first day of LAMMA’15 to see the latest agricultural technology.

More than 20,000 people visited the event at the East of England Showground on Wednesday with another 20,000 expected again today (Thursday). Those visitors were able to experience the latest farm equipment from nearly 1,000 exhibitors from across the UK and Europe.

The number of visitors, the 125 acre site and 1.5 million square feet of exhibition space makes LAMMA the largest annual trade show in any industry in the UK.

“The feedback we’ve had from visitors and exhibitors has been tremendous,” says Rupert Levy, director of Briefing Media who organise the event.

“There is nowhere else that you can see such a range of machinery and technology from across the UK’s agricultural sectors.

"What people love about LAMMA is that you can visit stands demonstrating the latest hi-tech combines right through to stands that sell essential workshop tools and supplies. This year visitors have appreciated the fact that the show is split into clearly defined areas covering all aspects of farming and countryside management. Meanwhile, the use of kilometres of metal flooring has kept the site dry and clear.”

“The move to Peterborough has also meant that there is the space to show off that machinery at a venue that is easy to access from anywhere in the country.”

Frank Sekula, the Managing Director of Agribank, the headline sponsor of LAMMA’15, praised the event for its quality: “LAMMA’15 is ideal for us as it has allowed us to have some very serious business conversations with a wide range of farmers. We pride ourselves in being able to offer competitive loans for farmers quickly and efficiently and that is just what the visitors to LAMMA are after as they develop their businesses.”