A Member of the Committee on Agriculture and Rural Development in the European Parliament, Mr Nicholson has years of experience in speaking up for the dairy sector.
In recent months, Jim has been the driving force behind a report into the dairy market, which provides the industry with a platform to tackle the present challenges and take advantage of future opportunities.
Speaking at the Dairy UK Annual Dinner in London, Chairman Billy Keane said: “Jim has been a strong advocate of the dairy sector for many years and has been at the forefront of ensuring that the UK becomes a global leader in the industry.
“With a comprehensive understanding of the dairy sector, Jim is a great spokesperson for the industry in the European Parliament. Jim actively seeks to solve a number of the problems we face in the sector, focusing on the important issues such as market volatility and sustainability.
“While there are risks and uncertainties, the long-term prospects for the industry remain good and I have every confidence that Jim will be instrumental in representing our interests in the EU.”
On receiving the award, Jim Nicholson MEP said: “I want to thank Dairy UK for this award - this is a real honour especially when I consider who has previously been recognised by the industry in this way.
"The UK dairy industry has changed and evolved considerably and volatility is now the biggest challenge facing the industry. At present, markets continue to fall and farmers are being hit hard by unsustainably low prices.
"There are a number of steps which can be taken at the European level to help the industry manage risks and make the most of global opportunities.
"These steps which are contained in my report, include; reviewing the intervention price, securing new export markets and strengthening the Milk Market Observatory to improve access to information and better decision making.
"Greater cooperation between all parts of the supply chain and a fairer balance of risk reward are also needed to help ensure a sustainable industry.
“The dairy industry is an important and innovative part of the UK economy and I will continue to use my role as an MEP to fight for its interests in Brussels."
Mr Nicholson received his Award at the Dairy UK Annual Dinner held at the Royal Garden Hotel in London on 24th June.
