LAMMA will again be the destination in January for farmers from across the UK and Europe with more than 40,000 people expected at the country’s largest agricultural machinery show.
“Since Lincolnshire machinery dealers had the foresight to establish the event in 1982, LAMMA has gone from strength-to-strength and is now the place where many manufacturers choose to launch new models and where farmers come to buy anything from a few nuts and bolts to a combine harvester,” says event director Rupert Levy.
“Following last year’s successful move to the East of England Showground in Peterborough we are returning to the venue and making some changes to make the most of its excellent combination of indoor and outdoor arenas. Peterborough is a good central location for visitors across the UK, while its proximity to airports and rail routes makes it a great international venue too.”
For the second year running, AgriBank, the specialist Bank run by farmers for farmers, is the headline sponsor at LAMMA.
It is looking forward to talking to farmers at LAMMA about all aspects of finance for buying or leasing agricultural machinery and equipment and the financing of farming related projects. The bank’s founder Frank Sekula says: “LAMMA is one of the most important opportunities in the year to catch up with existing clients as well as increasing the visibility of AgriBank’s activities to a large part of the UK farming community.
Mr Sekula will be on hand throughout the event to discuss lending as well as investment opportunities in UK farming on the AgriBank stand - R38.
To make the site easier to navigate and allow visitors to pinpoint the stand they want to see, LAMMA 2015 will see the launch of themed areas covering the cereal, roots and potatoes, livestock and diversified sectors with special areas for second-hand machinery, workshop equipment and business exhibitors. There will also be a Knowledge Trail linking exhibitors such as ADAMA UK, Bayer, Dow, Agrovista, Agrii and Syngenta. Farmers will be able to claim BASIS and NOROSO CPD points from their visit.
“There really is something for everyone from those who are looking for just the right workshop tool, to those who want to discuss the best machinery investment to those who want advice on developing their farming business,” says Mr Levy.
“It is also important to stress that LAMMA is for all farming sectors with a larger livestock machinery section than ever before.
There is no event that brings the farming sectors together in such a way. We have already had a large number of companies saying they will launch new equipment at LAMMA’15.”
More of the exhibits will be on the large area of hard standing at the showground and there will be enhanced signage, clear and easy-to-understand colour guides and a free guide including all the exhibitors.
LAMMA is not just recognised as a major event in the UK, with the number of international exhibitors and increasing every year. This year exhibitors from Poland and Lithuania are already booked and the event’s Innovation Award is being sponsored by the UK division of Swedish Steel.
