Lidl is now a firm part of the local retail scene across the UK, and two farming unions have organised events promoting produce to its consumers.
The Ulster Farmers Union deputy president, Ivor Ferguson, said he was cautiously optimistic about the prospects for local growers given the rise of Lidl.
“We were encouraged that Lidl appear to share our view that there is a real opportunity to develop the market for fresh produce from Northern Ireland farmers, packers, and processors,” said Mr Ferguson.
Growers have faced challenges in the recent past, because of poor returns, and Mr Ferguson said this had been made worse because of difficulties securing land for crops. “This is down to the complexities of the conacre system. Before committing to often expensive land growers need reassurances from retailers that they won’t face further downward pressure on prices,” said the UFU deputy president.
He said Lidl appeared positive about fresh produce, recognising that local growers supply top quality vegetables and potatoes. “They obviously want the best for their customers and I believe they are keen to use local supplies to grow the market,” said Mr Ferguson.
Promoting high quality Scottish produce
Farmers in Scotland took produce to their local Aldi store at Perth on the weekend to encourage shoppers to support the industry and buy Scottish produce available on their doorsteps.
The promotional event saw NFU Scotland members and farmers speak to customers and offer a range of samples for consumers to try, including: Scotch Lamb, Scotch sirloin steaks, vintage cheddar, oatcakes and chutney.
Roddy Kennedy, NFU Scotland’s Regional Chairman for East Central, and local farmer, commented: “There has been a lot happening this year to promote the high quality Scottish produce available to consumers and we are continuing in our work to speak to consumers about where their food comes from.
“This event is part of a wider roadshow NFU Scotland has organised at supermarkets and farmers’ markets across the country in recent months. We encouraging shoppers to buy Scottish, support their farmers and our industry. Our produce is some of the best in the world and is available right on their doorsteps."
Fruit and Veg Pledge
Lidl announced in summer its commitment to the National Farmers’ Union Fruit and Vegetable Pledge.
Championing best practice in the fresh produce sector, the code is designed to cultivate strong and long-standing relationships between retailers, intermediaries and growers.
The commitment shows a working goal towards a sustainable approach for all of its growers. Lidl says it has gained an 'in-depth understanding of the importance of developing long-term relationships with growers'.
The supermarket says this enables them to invest and grow, contributing to a profitable British fresh produce sector.
Ali Capper, NFU horticulture and potatoes board chair said: "We are delighted that Lidl has publicly committed to our pledge, highlighting its commitment to long-term supply relationships, equitable distribution of reward along the supply chain, and fair and respectful trading relationships.
"Our goal is to generate integrity, honesty and openness across the market and that can only come from the key asks within our pledge – which includes price certainty, transparent working and strong, long term relationships that are fair for everyone involved."
