Freedom Food is launching its biggest ever TV campaign next week to promote its new RSPCA Assured label.
The advert features the voice of actor John Hurt and will be shown on Channel 4 - during episodes of Sunday Brunch - E4, More4, Film4 and Dave from Monday 7 September.
Click here to view the ad
Freedom Food hopes its new RSPCA Assured label on meat, eggs and fish will help improve the lives of about 100 million more farm animals, plus many millions of salmon and trout in the next five years.
And the TV ad plays a vital role in helping to achieve this goal as Liam Kurzeja, marketing manager for the RSPCA Assured label, explains:
“The catchy combination of poetry, animation and a familiar and well-loved voice is designed to engage, educate and encourage viewers to buy RSPCA Assured labelled food.
“The more people are aware of RSPCA Assured and choose the products, the more supermarkets will stock them and more farm animals will have a better life.”
And with 96% recognition of the RSPCA brand, Freedom Food estimates the amount of RSPCA Assured labelled food could increase by as much as 200% in the next five years due to an increase in consumer demand.
The TV ad will be supported by online and Facebook advertising and the UK’s top food website - www.foodnetwork.co.uk - will host RSPCA Assured recipes and feature RSPCA Assured in a newsletter to its followers.
