HEART of ENGLAND fine foods stands and delivers
The HEFF Delivery Service is a partnership between HEFF and Heart Distribution, a subsidiary of A.F.Blakemore & Son (a leading wholesale company), formed to deliver food and drink from members of the HEART of ENGLAND fine foods group.
The new initiative has already seen more than £50,000 of sales in the first five days of the operation.
Currently 64 food and drink producers across the midlands have signed up to the pioneering scheme and a waiting list for phase two is growing.
Over 1,000 product lines are being distributed, from bakery to beverages, dairy to meat, game and fish across three temperature regimes.
The service offers a one-stop shop for retailers and foodservice companies, satisfying a growing demand to source regional food and drink and offering the clear financial savings for producers who no longer have to deliver small quantities to multiple customers across a large geographical area.
Products will be delivered by Heart Distribution in multi-temperature, HEFF branded vehicles keeping them ambient, chilled or frozen. The service uses a 60,000 sq ft multi-temperature facility at Darlaston in the West Midlands.
Ninety SPAR stores across the region are already benefiting from the service which has allowed them to launch their 'Local Heroes' range, and HEFF plans to roll out deliveries to other independent retailers, farm shops, deli's and restaurants.
HEFF chief executive Karen Davies explained: "The launch presents a real opportunity to satisfy increasing market demand for high quality, regional produce, and will further heighten awareness and increase the availability of food and drink products from the Heart of England region."
She continued: "This is an innovative partnership operation between HEFF, our producers and Heart Distribution.
"It is not a wholesale operation, more a fast and efficient distribution channel solely for our producers. They retain control over where their products are sold and at what price.
"Heart Distribution is the logistical arm of the HEFF Trade Development programme providing the solution to delivering products to the new markets we access and any existing customers. It provides an important link to our Savour the Flavour retail outlets (regional and national), as well as direct supply to the HEFF mini bars in hotels and our school vending machine customers."
No comments posted yet. Be the first to post a comment
Please enter your name
Please enter your comment
Your comment submitted successfully.Please wait for admin approval.
Some error on your process.Please try one more time.
Butchers in the UK are losing a generation through lack of training opportu...
NASA research has revealed how dust blown from the Sahara desert helps supp...
“In the run up to the Budget 2015 most commentators were predicting that th...
The UK’s first fully operational floating solar panel system has been unvei...
Axing the badger cull in England and Wales will save more than £120 million...
By 2025, solar power could become one of the cheapest forms of energy in ma...
Demand for Scottish farm land remains strong and continues to be better val...
The Welsh red meat industry should aim to increase sales by at least 34 per...
Fears about the impact that a proposed transatlantic trade agreement could ...