Honesty best policy for food industry

Could it be that the dioxin scare is over?

It certainly looks that way. What a lot has happened since the story first broke last Saturday.

Recalling all Irish pork was a huge decision for the authorities south of the border. For Agriculture Minister Brendan Smith it must have seemed like having to order a nuclear attack on the very industry he is trying to promote.

But less than a week on and the decision to go public and warn consumers that something potentially serious was up could reap a consumer confidence dividend.