Spaldings has today launched their new look website at www.spaldings.co.uk. The new site design offers greater functionality through refreshed copy and imagery to make the site more user-friendly and encourage increased interaction.The new layout provides the user with streamlined navigation by reducing the clicks required to get to the product or information. In addition to the refreshed layout the website also features a more standardised menu structure which includes a centralised display area for all the latest information and product introductions.The websites new features include a dedicated product video area for viewing products in detail and in action. Individual product pages have also been enhanced to include a clearer layout, multiple images and product manuals and datasheets. This means that users can easily access the relevant information about a product before making an informed buying decision.In addition to the improved product areas is the integration of social media channels, which include; Facebook, Twitter, YouTube and Google+. These platforms will promote more coherent corporate communications and will allow for quick and short updates on company news, products and events.The new optimised website provides users with improved performance and increased security for browsing and shopping in confidence.