Morrisons moves away from 100% British poultry meat
It is understood Morrisons will be importing poultry meat from within Europe and marketing it under Morrisons' exclusive tertiary brands Helmsley's and Market Value.
Within the last year Morrisons has introduced new standards for its own brand British chicken.
As a result, British producers have shown their commitment to those standards by investing in environmental enrichment measures such as perches and windows in poultry houses.
In addition, all producers will be meeting the requirements of the Red Tractor Scheme which will not be required by Morrisons for this imported meat.
"We understand the difficulties retailers are faced with in a competitive market where consumers are demanding a variety of price levels to suit their needs, but unfortunately that comes at the cost of animal welfare standards and British poultry meat" said NFU poultry board chairman Duncan Priestner.
"British poultry producers have committed and invested in their businesses in order to supply Morrisons so it is extremely disappointing that Morrisons has made this decision."
"It means British chicken will be now be displaced by cheaper produce from EU countries that will not have to meet the same welfare standards and it is a blow for the industry."
"Morrisons has always been a keen supporter of British farming and we want this to continue. We hope this is a short term move that Morrisons will review and reverse at the earliest opportunity."
Please enter your name
Please enter your comment
Your comment submitted successfully.Please wait for admin approval.
Some error on your process.Please try one more time.
GM crops are good for the economy and can reduce the amount of pesticides u...
Demand from smaller European markets has helped drive strong growth for UK ...
A lack of engineers, not enough people promoting the land-based industries ...
Environment Secretary Elizabeth Truss is launching the National Pollinator ...
Agricultural specialists have welcomed a potential financial boost for youn...
As retailers continue to participate in a highly competitive race to the bo...
New farm business income data from Defra, which focus on income from March ...
Agriculture has remained one of the industries in which workers are most li...
Prime arable land in the UK has seen a substantial year-on-year growth in p...