28 May 2015 | Online since 2003



22 November 2012|News,Poultry,Supermarkets

Morrisons moves away from 100% British poultry meat


Supermarket chain Morrisons is moving away form stocking 100 percent British poultry meat, a decision that has been described as 'disappointing for the industry' by farming groups.

It is understood Morrisons will be importing poultry meat from within Europe and marketing it under Morrisons' exclusive tertiary brands Helmsley's and Market Value.

Within the last year Morrisons has introduced new standards for its own brand British chicken.

As a result, British producers have shown their commitment to those standards by investing in environmental enrichment measures such as perches and windows in poultry houses.

In addition, all producers will be meeting the requirements of the Red Tractor Scheme which will not be required by Morrisons for this imported meat.

"We understand the difficulties retailers are faced with in a competitive market where consumers are demanding a variety of price levels to suit their needs, but unfortunately that comes at the cost of animal welfare standards and British poultry meat" said NFU poultry board chairman Duncan Priestner.

"British poultry producers have committed and invested in their businesses in order to supply Morrisons so it is extremely disappointing that Morrisons has made this decision."

"It means British chicken will be now be displaced by cheaper produce from EU countries that will not have to meet the same welfare standards and it is a blow for the industry."

"Morrisons has always been a keen supporter of British farming and we want this to continue. We hope this is a short term move that Morrisons will review and reverse at the earliest opportunity."

Download




Comments


26-11-2012 20:48 PM | Posted by: Tony
Disappointing,but if the imports dont sell well Morrisons might have to reconsider.

02-05-2013 07:21 AM | Posted by: h,nicol
very disappointing,in my opinion they had the best meat products compared to the other main supermarkets

To post comment without approval login or register

Display name

Please enter your name

Email (optional)
Comment

Please enter your comment

Post Comment

Your comment submitted successfully.Please wait for admin approval.

Some error on your process.Please try one more time.



Jobs


15 June 2015
General farm worker / tractor driver, seasonal job from June  to End September Hertfordshire
Keen energetic person required to assist on a mixed family farm with hay making, harvesting, autumn cultivation and...

19 May 2015
Class 1 C+E Drivers required for farm grain collection - permanent job. Cambridgeshire.
Class 1 C+E Drivers - Permanent. Drivers required for our modern bulk tipper articulated fleet. Digital Tachograph card and C...

29 June 2015
Harvest Casual worker required for job in >>Lincolnshire<<
We are looking for an experienced casual to join our harvest team July through to October to assist with Onion, Cereal a...

1 June 2015
Job for Arable worker >>> Kent
Experienced, enthusiastic, self-motivated person required for 1,500 acre mixed arable/livestock farm in North West Kent with ...

1 June 2015
Shepherd / Stockman Job >>> Mindrum
Farmer looking for a shepherd / stockman for a 1400acre upland farm. Should have experience of outdoor and indoor lambin...



Top stories you may have missed
15 May 2015 | Arable

Scotland’s Rural Affairs Secretary Richard Lochhead is calling on the Europ...


15 May 2015 | Finance

As the country settles down following the turmoil of the general election, ...


14 May 2015 | Animal Health

New research from the Universities of Bristol and Cambridge has found that ...


13 May 2015 | Animal Health

A new publication to help farmers prevent sheep lameness and offer advice o...


12 May 2015 | Agri Safety

The Farmers’ Union of Wales is putting the spotlight on Liver fluke at next...


5 May 2015 | News

The UK is now third in the global rankings for utility-scale solar energy a...


29 April 2015 | Agri Safety

A recent Rural Watch demonstration and information event gave Farmers’ Unio...


24 April 2015 | Meat Processing

Retailers should confirm their commitments to sourcing UK lamb this season,...


15 April 2015 | Meat Processing

A leading retailer has apologised after selling imported lamb in a Borders ...


9 April 2015 | Finance

The time has come for landlords to expect to see reductions in farm rents, ...