NFU Cymru and HCC launch new Welsh lamb advertising concept at winter fair

As Welsh sheep farmers continue to face depressed market prices, and returns on lamb continue to stay below the cost of production, NFU Cymru and HCC (Hybu Cig Cymru / Meat Promotion Wales) have developed a promotional display board designed to help sheep farmers help themselves.

Specifically designed to fit to the tailboard of any livestock trailer, the corrugated plastic boards utilise the current HCC promotional slogan "Buy Welsh Lamb - Support Welsh Farmers". Designed to advertise the product carried by the countless livestock trailers on the roads throughout Wales, the boards will be available from the NFU Cymru stand during the Royal Welsh Winter Fair and then from Monday, 3 December, they will be available from NFU Cymru group offices throughout Wales free of charge.

Commenting upon the launch of the boards, Dai Davies, NFU Cymru President said, "Rarely these days do you see a tradesman's vehicle not advertising the driver's service or product – so why not in farming? The countless Land Rovers and trailers in Wales represent acres of free advertising space lying empty on a daily basis and this is surely something a forward thinking progressive agricultural industry such as ours in Wales must be looking at. In developing this concept, it was only natural to work alongside HCC, and we look forward to further developing the ideas of our members in the future- we all have a role to play in promoting our own produce."

Gwyn Howells, Chief Executive of Hybu Cig Cymru added, "In the current climate, it's crucial for Welsh agriculture to make full use of every available opportunity to promote and market ourselves, and through supporting this new concept alongside NFU Cymru we're only too pleased to look down new avenues of promotion."