29 May 2015 | Online since 2003



23 October 2012|News,Poultry,Products

New landmark in sales growth


Valeron roof lining providing energy saving benefits

Worldwide sales by Food Chain Innovation of the energy-efficient lining material Valéron AVA have reached another landmark, topping 300,000 sq metres coming off the production line in Bristol, UK.

The material, used to conserve energy in poultry housing in cool climates and to protect against heat in hot countries, is now being used in more than nine countries on four continents.

Allan Meldrum, director of Food Chain Innovation, said that customers are seeing ‘some amazing benefits’.

“Brooding costs are up to 30 per cent lower, with initial heating up time reduced to a matter of a few hours from the usual 24 hours plus because of the properties of Valeron and its ability to seal a poultry house so well,” he said.

“We see improved litter quality through better environment control, with a reduction in topping up saving 25 per cent in litter usage.

“I believe one of the most exciting benefits is a seven to nine per cent increase in average daily weight gain. In both hot and temperate countries Valeron’s ability to reflect 95 per cent of the sun’s radiant heat and to seal a building keeps the birds in a more comfortable and productive environment.”

These benefits are leading to continually increasing sales, with customers in countries such as Kenya and South Africa the latest to place substantial orders after carrying out their own trials assessing the benefits and durability of this lining.

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