A new dairy export trade development programme has been set up by AHDB and Lucy Randolph is joining the organisation to take charge of it.
The initial programme will be presented to the Dairy Export Forum in Stoneleigh Park on 13 October and is designed to be expanded to develop export sales of dairy products worldwide and position them as a premium offer on international markets.
This forms part of AHBD Dairy’s wider ambitions to support market development with domestic and international markets for which it has earmarked a budget of £3.5m over the next three years.
Lucy brings a wealth of experience in the field of food exports having worked for Food from Britain and more recently for the Department of International Trade as International Trade Adviser for food and drink in the London International Trade team.
Jean-Pierre Garnier, Head of Exports for Livestock Products said: “Lucy will provide a high level of export marketing talent that will complement our skills in marketing meat. Both sectors offer a lot of synergy.
“At the moment, there is no coordinated British export marketing effort to promote dairy products, unlike our major competitors, and we need to bridge this gap in the very competitive world dairy market.
“We strongly believe that to maintain the current level of export success, we need to build a highly professional, commercially aware team that is able to carry the British flag abroad.
"In these challenging times, this is particularly significant," concluded Jean-Pierre.
