New vegetable 'Flower Sprout' set to hit European supermarkets

Flower Sprout, a hybrid of Brussels sprout and kale - both vegetables from the Brassica Oleracea family
Flower Sprout, a hybrid of Brussels sprout and kale - both vegetables from the Brassica Oleracea family

A new non-GMO vegetable has been developed. Named Flower Sprout, this hybrid vegetable plans to take the fresh food aisles of European supermarkets by storm this Autumn 2015.

Flower Sprout is developed through traditional hybridization techniques. A hybrid of Brussels sprout and kale - both vegetables from the Brassica Oleracea family, also including cabbage, cauliflower and broccoli. This new vegetable looks like a tiny cabbage with green frilly leaves and streaks of purple. It presents a unique fusion of fresh and nutty flavours and was created from the desire to produce a Brussels sprout with a more subtle flavour, which was a versatile ingredient and aesthetically pleasing.

Having achieved those goals, this new vegetable seeks to make a big impact in European supermarkets. "Being both healthy and easy to cook, Flower Sprout is the perfect vegetable for those who want to look after their health, but don’t want to spend their life in the kitchen or give up tasty food", says David Rogers, UK Sales Direct at Tozer Seeds, the creators of Flower Sprout.

“Completely new and unique, Flower Sprout is the result of 15 years of hard work and dedication. When we started working on it we saw an enormous potential so we kept working until finally, in 2010, we introduced the product at Marks & Spencer in the UK”.

Flower Sprout has also made its way across the pond and is now well known in the US under the name of 'Kalettes'. Moreover, during the last campaign, sales trials were made in continental Europe, including Germany, The Netherlands, Norway, Sweden and Switzerland.

The international fruit and vegetable professional sector acclaimed Flower Sprout as one of the most innovative new products at the Fruit Logistica Innovation Awards.