Value more important than price in marketing - M&S
He said he saw Marks & Spencer neither being in a commodity market nor a niche market, but operating in a high volume, high quality market place. Volume was needed to ensure consistency of supply, and it was often
very difficult to operate in small niche markets.
A new product proving highly successful was meals that were prepared but not cooked and there were real opportunities for suppliers of the ingredients of these meals, said Mr Bentley.
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