28 February 2015 | Online since 2003



27 May 2003|Supermarkets,News

Value more important than price in marketing - M&S


THE British consumer is price conscious when buying food, but is also very value orientated making value more important than price in marketing, Ian Bentley of Marks & Spencer said at the Beef 2003 conference. "The key lesson is to supply what the consumer wants and then to exceed his or her expectations consistently," he said.
He said he saw Marks & Spencer neither being in a commodity market nor a niche market, but operating in a high volume, high quality market place. Volume was needed to ensure consistency of supply, and it was often
very difficult to operate in small niche markets.
A new product proving highly successful was meals that were prepared but not cooked and there were real opportunities for suppliers of the ingredients of these meals, said Mr Bentley.

Download



Comments


No comments posted yet. Be the first to post a comment

To post comment without approval login or register

Display name

Please enter your name

Email (optional)
Comment

Please enter your comment

Post Comment

Your comment submitted successfully.Please wait for admin approval.

Some error on your process.Please try one more time.



Jobs


12 February 2015
Mobile Plant Operator
Mobile Plant Operator, Manor Farm, Milton Keynes. Hanson is one of the UK's largest suppliers of construction materials....

27 February 2015
Farm Trader
About the company: Our client is a leading player in the crop inputs and grain marketing business, with a presence across the...

11 February 2015
Private Client and Agriculture Solicitor
Private Client and Agriculture Solicitor (5 years PQE and above) - Spalding. Are you a senior level private client and agricu...

16 February 2015
Farm Adviser
This excellent opportunity is with the market leading supplier of fertiliser products to the agricultural industry. With a su...

21 February 2015
Farm Manager
Agriculture HR Department, Moy Park Limited, Main Street, Anwick, Sleaford, Lincs, NG34 9SL or email:. Moy Park is one of the...




Top stories you may have missed
2 February 2015 | Arable
Is EU membership damaging UK farming?

Is EU membership damaging UK farming?

Membership of the EU is damaging the British farming industry, according to...


29 January 2015 | Machinery and Equipment
Drones 'rapidly changing' agriculture

Drones 'rapidly changing' agriculture

BASIS has launched an accreditation for pilots of Unmanned Aerial Systems (...


23 January 2015 | Arable
UK wheat yields have potential to double

UK wheat yields have potential to double

UK wheat yields have theoretical potential to more than double over the nex...


23 January 2015 | Machinery and Equipment
Crowds flock to LAMMA 2015

Crowds flock to LAMMA 2015

Britain’s farmers flocked to Peterborough for the first day of LAMMA’15 to ...


22 January 2015 | Cattle
Don't blame supermarkets for milk crisis...

Don't blame supermarkets for milk crisis...

The crisis in the dairy industry is not the fault of supermarkets, accordin...


16 January 2015 | CLA
Families affected by HS2 face 'major wor...

Families affected by HS2 face 'major wor...

Transport Minister Baroness Kramer visited three rural businesses in Cheshi...


16 January 2015 | Machinery and Equipment
John Deere unveil new 6R tractor range

John Deere unveil new 6R tractor range

Spearheading the John Deere range of mid-size tractors from Mannheim, the n...


14 January 2015 | Animal Health
Monthly TB checks more effective than ba...

Monthly TB checks more effective than ba...

Regular testing for bovine TB could significantly reduce the number of infe...


12 January 2015 | News
Government regulations hampering UK agri...

Government regulations hampering UK agri...

Single-issue policy-making threatens to hamper, not help, the progress of U...


8 January 2015 | Cattle
2015: The year ahead for the beef market

2015: The year ahead for the beef market

2014 has been a “rocky old year” for the beef industry but better prices ar...