Hybu Cig Cymru – Meat Promotion Wales (HCC) is partnering with celebrated chef Luke Thomas to bring top-quality PGI Welsh Lamb to top artists at this year’s V Festival.
The music festival, now celebrating twenty years, features world-famous acts such as Rihanna, Justin Bieber, the Kaiser Chiefs and 80s pop idol Rick Astley.
The comedy pavilion will also feature a huge number of well-known performers, including Bill Bailey, Katherine Ryan and Josh Widdicombe.
All the artists will have the chance to sample a delicious dish of shoulder of Welsh Lamb cooked in a spicy orange and harissa butter, served with pomegranate, feta cheese and a red onion and mint salad, cooked up by Luke Thomas in the backstage area at the Chelmsford venue on 20-21 August.
Luke, originally from Flintshire, became Britain’s youngest head chef when he took over the Sanctum on the Green restaurant in Cookham in 2012, aged just 18.
He has since featured in BBC TV series such as Britain’s Youngest Chef and Great British Menu, and is a passionate advocate of Welsh Lamb.
Lamb dishes 'went down a storm'
HCC consumer executive Elwen Roberts said: "We have worked with Luke before, including at last year’s V festival, where his lamb dishes went down a storm.
"I’m delighted that we have this opportunity once more to bring the finest PGI Welsh Lamb to one of the main events of the summer music and comedy calendar.”
"I am extremely excited to be cooking at V festival once again for the artists who will be performing on stage," said Luke Thomas.
"Last year was a huge success and taking one of my favourite foods, Welsh Lamb, to showcase a product very close to home for me is extremely special.
"The food is best described as street food, incredibly tasty, fresh and vibrant with knock-out flavours surrounding the lamb."
