Organisers of the inaugural Real Food Festival today announced Whole Foods Market as one of the major sustainers of the four day event set to take place in Spring 2008.
Philip Lowery, Festival Director comments, 'We are delighted to have Whole Foods Market on board. Our model of subsidising small producers means that it is crucial we have the support of businesses like Whole Foods Market to enable this to happen. The Real Food Festival is all about discovery and we believe that the support of Whole Foods Market will also help reinforce our message of the importance of ethical food sourcing and provenance. '
Whole Foods Market launched its first UK store in June 2007 and is one of the market leaders for all things natural and wholesome. Valerie Traynor, Senior Regional Marketing Coordinator, North Atlantic Region, comments, 'At Whole Foods Market we are passionate about food and only sell the highest quality products available. We place a great deal of importance on building strong relationships with local purveyors and farmers - the Real Food Festival is the perfect event to make new connections to people committed to foods that are fresh, wholesome and taste wonderful.'
The first of its kind in the UK, the Real Food Festival has a ground-breaking format based around provenance, sustainability and the subsidy of selected producers who will be invited to exhibit by a Selection Committee. Exhibitors will have a unique opportunity to interact directly with the trade and public. Inspired by the Slow Food movement, the event celebrates good, clean and fair food and endeavours to bring producers and consumers together.
The Real Food Festival will allow hundreds of small producers from the UK and abroad to offer visitors the opportunity to explore, taste and buy their fantastic products. Through a range of interactive features the event will educate and stimulate debate on food choices.
The Real Food Festival is both a trade and consumer show.
