McDonald's UK pioneers virtual reality in support of British and Irish farming

McDonald's UK pioneers virtual reality in support of British and Irish farming.

'Follow our Foodsteps' will pioneer the latest in virtual reality technology and 3600 video to tell its UK food story through the eyes of the people who grow, produce and prepare food for its UK menu.

McDonald’s UK brought together a collective of tech developers, young farmers and food experts, challenging them to use technology to give the public a real-life glimpse of how the food on its menu is made and where it comes from.