UK must exploit high quality of British beef and lamb to increase sales at home and abroad

Opportunities to drive up sales of British meat were discussed at the first Northern Beef and Sheep Conference for more than 10 years.

Sheep farmers, in particular, have had a difficult time as a result of low market prices.

The National Farmers Union joined forces with AHDB Beef and Lamb to organise the Northern Beef and Sheep Conference – a one-day event held at the Scotch Corner Hotel near Richmond in North Yorkshire.

Livestock farmers turned out in numbers to hear how the industry could address market challenges.
Minette Batters, deputy president of the NFU, and Laura Ryan, sector strategy director with AHDB Beef and Lamb, said that the industry needed to exploit the high quality of British farmed meat to secure more sales both at home and abroad.

Laura Ryan outlined a marketing plan to encourage consumers to buy more UK beef and lamb.