Alberta to boost beef’s image in wake of E. coli scare

Alberta’s agriculture minister says it’s not the time for the province to grant emergency funding to cattle producers affected by the XL Foods plant closure, but the Redford government will support any campaign to bolster the reputation of the country’s beef.

Verlyn Olson told reporters Monday he’s interested in promoting Alberta and Canadian beef in the wake of the country’s largest-ever beef recall, “and you will be hearing more about the steps that we’re taking to ensure that happens.”