Chinese optimistic about future with U.S. soy

When a group of U.S. soybean farmers recently stepped off a plane in China, they anticipated a celebration of 30 years of partnership.

What they got, however, was a whole lot more. The work of the soy checkoff through the United Soybean Board (USB) and its international marketing arm, the U.S. Soybean Export Council (USSEC), has paid dividends in China and the officials wanted to make sure these farmers knew it.