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18-10-2012 09:09 AM
| United Kingdom
Farmers hit out at Sainsbury's logo decision
The distinctive red logo, which was introduced 12 years ago, was designed to assure shoppers in all supermarkets that the meat, dairy and other produce they buy has been made to high animal welfare standards.
The logo, which was launched in 2000 by then-Prime Minister Tony Blair, also signified that the food was British.
The logo, which was launched in 2000 by then-Prime Minister Tony Blair, also signified that the food was British.
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