Israeli to Thai cattle farmers: Cool down your cows

Sitting under a pergola dissipating the blazing September sun of northern Thailand, beef cow farmer Punya Prachachit says he can’t believe he was making so many simple mistakes for so many years.

Prachachit, 65, from Mung Saleonnatcoon Province, laments that in the past 10 years in the beef cultivating business, he has been using many incorrect techniques to raise and maintain his cows. Sure, becoming a farmer was only a retirement job for the former government officer, but Prachachit so took to raising beef cows that he became president of one of the largest meat cooperatives in Thailand and thereby a key figure in national decisions on meat.