10-02-2014 02:42 AM | New Zealand

Seismic shift in global beef industry

The global beef industry is on the cusp of substantial change.

The mega forces include a huge increase in demand from China, an ongoing decline in American ranching, and the proposed opening up of the United States domestic market to beef from Brazil, which is the world leader in quantity of beef exports. New beef-raising technologies will also have an impact.

These changes are going to create both challenges and opportunities for New Zealand. Currently, America is New Zealand's most important beef market.
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