Why Big Farming won't buy Nicholas Kristof's 'happy cows'

This week, New York Times op-ed columnist Nicholas D Kristof told a truly heartwarming tale about his high-school friend Bob Bansen, a "third generation dairyman", who earns "a good living running a farm that is efficient but also has soul."

In the piece, "Where Cows Are Happy and Food is Healthy", Kristof especially relishes in the rarity of writing an uplifting food column. Indeed, he initially laments that the subject "can be depressing. If it's tasty, it's carcinogenic. If it's cheap, animals were tortured."