Auto Trader Ltd
Farminguk
30 April 2016 | Online since 2003
OvoConcept


25 February 2014 10:20:04|News

AGCO-RM Announces Massey Ferguson Farm Equipment Now Available in Russia


AGCO-RM, the joint venture between AGCO (Your Agriculture Company, NYSE:AGCO), a worldwide manufacturer and distributor of agricultural equipment, and Russian Machines, one of the leaders in the Russian machinery sector, today announced the launch of the Massey Ferguson farm machinery brand in Russia.
As AGCO’s global brand, Massey Ferguson’s full range of agricultural machinery will strengthen AGCO-RM’s position in both the tractor and harvesting equipment market segments.

“The launch of Massey Ferguson in the Russian market reflects our mission to offer as complete a machinery range as possible,” says Yuri Zyabkin, 1st Deputy General Director, AGCO-RM. “One of our company’s key objectives is to provide farmers - from large agri-holdings to mid-size operations – with a unique choice of equipment to meet their needs and expectations. The Massey Ferguson brand can satisfy the requirements of the majority of farmers irrespective of their location, crops or scale of business.”
With a 160-year history, Massey Ferguson is one of the best known names in agricultural equipment and a pioneer of some of the most important breakthroughs in the industry including the tractor three-point linkage, the self-propelled combine harvester, Electronic Linkage Control and yield mapping. AGCO has invested more than $200 million in Massey Ferguson new product development and technology over the last five years. The brand will provide a platform for the further implementation of modern technology in the Russian farm machinery market.
Massey Ferguson's comprehensive tractor line-up, consisting of five ranges from 100hp to 370hp, presents a new opportunity for AGCO-RM to develop this segment of the market.
With Massey Ferguson’s worldwide experience in harvesting machinery, AGCO-RM is also planning to strengthen its position in the harvesting equipment segment. Massey Ferguson’s modern range of machines includes combine harvesters, balers and windrowers.
“One of the key focuses of the Joint Venture is localization,” says Markus Schlosser, Chief Executive Officer AGCO-RM. “We have already started assembly of Massey Ferguson tractors and combines at our production site in Golitsino in the Moscow region. While production volumes depend on the general market environment, our current plan for 2014 includes the production of 300 Massey Ferguson machines and a focus on increasing the level of localization. Currently, we have more than 10 local suppliers of wheels, cast iron, hydraulics, fasteners and metalwork etc. Work on the utilization of local components continues and we are planning to reach 50% localization by 2018.”
AGCO-RM is developing a new central parts warehouse to provide state-of-the-art aftersales support. The site includes10,000 m2 of covered space and more than 35,000 parts lines will be on offer. Parts deliveries to dealer centers are made within 24 hours. AGCO-RM’s dealer network for the support of Massey Ferguson machinery currently consists of 29 outlets. A further five outlets are scheduled for opening in 2014 and it is planned to reach 100% coverage of Russia’s arable regions by 2018.

Download





0 Comment


Name

Please enter your name


Email

Comment

Please enter your comment


Post Comment

Your comment submitted successfully.Please wait for admin approval.


Comments

No comments posted yet. Be the first to post a comment

World News

United Kingdom | 29 April 2016
Banned pesticides 'not equally harmful' to bees

The largest field study so far in to the group of pesticides called "neonicotinoids" has concluded that each acts differently on the brains of the bees. One of the chemicals widely considered as be...


Canada | 29 April 2016
Competing ethical meat standards leave Alberta beef farmers in crossfire

Colleen Biggs and her husband, Dylan, own an award-winning livestock operation in Alberta. TK Ranch produces beef without antibiotics, drugs, added hormones, animal by-products and chemical insecticid...


India | 29 April 2016
Govt plans to use quarter of farmland for horticulture

In a bid to gain from Haryana's close proximity to the national capital, the state government has planned to use major chunks of agriculture land for horticulture in the state. The state governmen...


Austria | 29 April 2016
Negative effect on Austrian agriculture

The trade agreement between the US and Europe, TTIP, will have negative effects on employment and the biggest losses in jobs will be in the agricultural and food producing sectors. This is one of ...


New Zealand | 29 April 2016
Suicide concerns rise for farmers as dairy downturn takes its toll

A rise in substance abuse and domestic violence in Golden Bay's rural community raises concerns over suicide as the dairy downturn continues to bite, mental health workers say. Community Mental Hea...



Trending Now

Viewed
Discussed

Farms and Land for sale


Holiday Rentals search



Top stories you may have missed
Username
Password