Mole Valley Farmers
22 October 2016 | Online since 2003
Less co2 Limited

FarmingUK Logo
28 March 2014 10:47:21 |Animal Health,News,Pigs

Anupco turns its focus on UK pig market

Samantha Thompson, Anupco’s area sales manager, and Daniel Pujante Maher, general manager

Samantha Thompson, Anupco’s area sales manager, and Daniel Pujante Maher, general manager

A new range of medicines and complementary feeds are available to the UK pig industry from an East Anglian-based company, Anupco, which has just turned its attention to the home market.
The animal health company’s first shop window for producers and vets to discuss its range will be the British Pig and Poultry Fair at Stoneleigh Park, Warwickshire, on May 13-14.
Anupco, in the UK for almost 40 years, has until now focussed its attention on export markets, which has equipped it with skills in product formulation and packaging for diverse climates and production systems. It trades with more than 50 countries. Eight years ago the company was taken over by Kela, a family-owned Belgian animal health company.
Samantha Thompson, Anupco area sales manager, says: “Our decision to develop the UK market is a natural progression for us. “We have, under the Kela brand, recently acquired European registrations of several products and so it makes sense for us to bring these into the UK market via our Suffolk-based Anupco premises.”
There are a number of POM medicines for pigs – antimicrobials and a non-steroidal anti-inflammatory. These will be handled by a wholesaler that has a good, established presence in the market.
“We also have a wholesale licence, enabling us to sell our wide range of complementary feed products to the UK pig industry and for us to be a distributor for other companies,” she adds. Anupco’s range includes feed supplements incorporating vitamins, trace elements and amino acids along with plant extract and herbal formulations giving a wide range of options to support animal health.
Helping the company to develop the UK market is pig consultant Mark Lowden, who has spent his career in the UK animal health industry. An e-commerce website to boost direct sales is expected to be up and running in time for the Pig and Poultry Fair.
Business growth already requires some rethinking at the company’s East Anglia premises. At the time of the take-over Kela saw the potential for business growth with Anupco. It built new premises which, at 1,680 sq m, were several times larger than the company’s original home.


0 Comment


Please enter your name


Please enter your email

Please enter valid email


Please enter your comment

Post Comment

Your comment has been submitted successfully. Please wait for admin approval.


No comments posted yet. Be the first to post a comment

Australia | 21 October 2016
Local bloc seeks to counter bid for Australian cattle empire

Nationalist lawmakers have teamed up with local ranchers to try to counter a bid involving Chinese buyers for the S. Kidman & Co. cattle empire, in what would be one of Australia’s biggest agribusines...

USA | 21 October 2016
Arizona farmers give back by donating milk to food banks

43 million gallons of milk have been dumped in fields across the country since the start of the year. That's why many American farmers have been forced to do with lower milk prices not bringing in...

USA | 21 October 2016
Your groceries may be cheaper, but farmers and supermarkets feel the pain

If you’re just a little irked that gasoline prices have edged up recently, maybe this will cheer you up: Groceries are a bargain. Average supermarket prices fell 2.2% in September from a year ago, ...

Canada | 21 October 2016
Farmers fail to rally to tax revolt talk

If farmland property taxes are too high, don’t pay them. That’s what Dugald farmer Edgar Scheurer suggested while commenting on Facebook about Manitoba Co-operator stories on skyrocketing farmland ...

United Kingdom | 21 October 2016
Woman killed in cattle attack on family farm

A woman has been killed after she was attacked by cattle on a family farm in Co Derry. The pensioner, who has been named locally as Brigid McKeefry and is aged in her 70s, was rushed to the Causewa...

Trending Now


Top stories you may have missed