Syngenta UK
Farminguk
28 September 2016 | Online since 2003
Less co2 Limited


9 July 2014 11:22:03 |Cattle,Finance,News

Beef promotion key to improved farm-gate price


On the back of ongoing farm-gate beef price cuts, Clwyd NFU Cymru members were reassured by Hybu Cig Cymru (Meat Promotion Wales) that it will continue to promote and stimulate demand in Welsh red meat to both the home market and the wider world.
Addressing a recent NFU Cymru Clwyd meeting, Siôn Aron Jones, Industry Development Manager and Laura Pickup, Market Development Manager, both from HCC informed local beef and sheep producers of all the work being done by the organisation in the Welsh meat sector, particularly beef, including promotion initiatives with supermarkets and independent butchers.
Also at the meeting was Lyndon Edwards, NFU Cymru’s Livestock Board Chairman, who said, “Welsh producers have an excellent story to tell and the long-term signals for the future of the beef industry are encouraging but long-term sustainability of beef production is being threatened by a declining beef price.
“I believe that Welsh beef is second to none in terms of quality, its provenance and food safety as well as the many environmental benefits from its extensive production. We hear the right signals from the supply chain about the need to secure supply on a long-term basis but the current short-term approach has resulted in beef producers starting to seriously question their future in the industry.
“The supply chain must always give the right signals through long-term commitment and not simply do so when it suits them for short-term gains. To restore confidence and drive sustainability on our farms, retailers and processers must always back up their claims of commitment to Welsh beef farmers and not simply do so when it suits them.”
The dramatic fall in the beef price over the last few months led to last weeks ‘Beef Summit’ that the Union attended and chaired by Westminster Government Farming Minister, George Eustice, to identify the challenges that face a sustainable beef industry.
Lyndon Edwards ended, “Action is now needed to make things happen. During the Summit we called for a voluntary code of practice concentrating on notice periods and transparency of terms and conditions including the need for meat plant operators to justify the charges they impose. We’ve also asked for retailers to explain and justify their increased margin on beef and ensure much clearer labelling on their shelves. During the next couple of weeks the details of this code of practice must be clarified between the trade and the Union.”
Evan Roberts, NFU Cymru Clwyd Vice-Chairman said, “This code is a positive step forward and the things we want included will make a difference. We must increase demand for our product and retailers must actively promote PGI status Welsh Beef as well as Red Tractor-assured British beef. I’m also pleased that at the Summit, retailers acknowledged the importance of clear, unambiguous labelling and the accurate promotion of British beef and they must now lead by example.”

Download

0 Comment

loginuserlogo
Name

Please enter your name


Email

Please enter your email

Please enter valid email


Comment

Please enter your comment


Post Comment

Your comment has been submitted successfully. Please wait for admin approval.


Comments

No comments posted yet. Be the first to post a comment


New Zealand | 28 September 2016
Weed free crops? Science may have the answer

Australian scientists are working on a revolutionary new way to help farmers rid their crops of weeds. With billions of dollars lost by farmers every year because of weeds, scientists from Charles ...


Puerto Rico | 28 September 2016
Puerto Rico finds unexpected source of growth in agriculture

Puerto Ricans are buying rice produced on the island for the first time in nearly 30 years. They are also eating locally grown mushrooms, kale and even arugula, along with more traditional crops such ...


USA | 28 September 2016
U.S. farmer lawsuits over Syngenta GMO corn granted class status

A U.S. district court judge in Kansas this week said lawsuits brought by U.S. farmers against seed company Syngenta AG over sales of biotech corn seeds not approved for import by China can proceed as ...


France | 28 September 2016
French cows die after eating all winter stock in one night

Almost half of a 50-strong herd of cows in western France ate themselves to death after chomping on the equivalent of a whole winter’s rations in just one night. The farmer in the Loire-Atlantique ...


Japan | 28 September 2016
2 companies pioneering purchases of Japanese farmland

Photo album giant Nakabayashi and home remodeler Sanyo Amnak will become the first businesses to buy Japanese farmland under a new strategic zone regulation aimed at raising agricultural productivity....



Trending Now

Viewed
Discussed


Top stories you may have missed
FarmingUK
FarmingUK Logo

FarmingUK

Labour will end the badger cull and prioritise ending bovine TB, Shadow Def...


FarmingUK
FarmingUK Logo

FarmingUK

A herd of rare White Park cattle could die out if its owners do not urgentl...


FarmingUK
FarmingUK Logo

FarmingUK

The UK government is "failing" to support farmers in the long-term accordin...


FarmingUK
FarmingUK Logo

FarmingUK

Retailer Co-op has announced that from May 2017 all of its bacon and lamb w...


FarmingUK
FarmingUK Logo

FarmingUK

Over 50 wildlife organisations have compiled a stock-take of all the UK's n...


FarmingUK
FarmingUK Logo

FarmingUK

In the run up to the EU farm ministers meeting the agricultural sector have...


FarmingUK
FarmingUK Logo

FarmingUK

The RPA must iron out a number of problems that still exist with 2015 BPS p...


FarmingUK
FarmingUK Logo

FarmingUK

Tourism businesses in the countryside are being held back due to the uncert...


FarmingUK
FarmingUK Logo

FarmingUK

A 24 point action plan aimed at revitalising Scotland's sheep sector after ...


FarmingUK
FarmingUK Logo

FarmingUK

A new survey has revealed that the vast majority of British consumers belie...


closeicon
Username
Password