08 July 2015 | Online since 2003

Broiler farmer tours Europe in a chicken suit



22 July 2014 16:46:31|News

Broiler farmer tours Europe in a chicken suit


From August 1st, Devon broiler farmer’s daughter, Tamsin French, will dress as a chicken called ‘Rosa’, and embark on a 39-day tour of the European Union. The 39Days4Rosa tour will take in 21 EU Member States and finish at the European Parliament in Brussels on September 8th.

‘Rosa’ is calling for clear, mandatory method of production labelling of poultrymeat. She wants consumers to be able to answer the simple question, 'How was this chicken kept?' Her tour can be followed on Twitter (@39Days4Rosa, #39Days4Rosa) and Facebook (39Days4Rosa).

Thirty-nine days is the average lifespan of an intensively farmed meat chicken. Around 90% of meat chickens reared in the EU are from intensive indoor systems. These chickens have little or no opportunity to display natural behaviours.

Ms French said “Our free range chickens live for fifty-six days, and from the moment they’re old enough to go outside they can range through tree covered, landscaped fields where they can express natural habitual behaviour. It’s important that consumers can accurately and easily identify the farm system used to rear their chickenmeat. The labelling term ‘free range’ accurately reflects the life of our free range chickens.”

The European Commission is reviewing poultrymeat labelling this summer – ‘Rosa’ wants them to deliver honest, mandatory labelling for European consumers. Research shows that Rosa’s mission is supported by most people in Europe. Eight out of ten European Union consumers support mandatory method of production labelling of poultrymeat.

Ms French’s family farms in Devon and their 22,000 strong free-range broiler flock is RSPCA Freedom Food assured. They are part of a farmers’ co-operative, which supplies chickenmeat to superstores across the UK. She will be joined by two colleagues: Johanna Olsson, an Animal Science student from Berkshire, and Sam White, an animal welfare campaigner from Essex.

Ms French said: “Method of production labelling already exists for shell eggs. It means consumers can tell which farm system was used to produce the eggs they buy and has been an important factor in driving the dramatic increase in the number of cage-free egg-laying hens across Europe.

“The European Commission has recognised that mandatory labelling has also given producers the opportunity to differentiate on price and earn a better, fairer living. I want to see this type of labelling extended to chickenmeat – because clear, comparable, point of sale information is very important if higher welfare markets to grow.”

Many meat and dairy labels in the EU use confusing language and images that suggest animals are kept in extensive, spacious, ‘natural’ conditions even when the animals have been reared in standard intensive systems. Mandatory labelling will help ensure a level playing field for higher welfare producers.

In 2012, the European Commission promised consumers better information about farm animal welfare. Mandatory labelling of poultrymeat would deliver this, and requires just one simple rule change.

Download





1 Comment


Name

Please enter your name


Email

Comment

Please enter your comment


Post Comment

Your comment submitted successfully.Please wait for admin approval.


Comments

23-07-2014 23:14 PM | Posted by: Louise and Laurie Jacob
Good luck on your fabulous quest Tasmin. Congratulations on your initiative. Let's hope your efforts bring about the change that needs to happen. All the best from Merrijig, Australia.

Jobs

Start Date: 7 July 2015
A398: Area Sales - North of England - Red Meat Supply Chain

A dynamic and enthusiastic individual is sought by an innovative company offering a technologically advanced system to the li...


Start Date: 7 July 2015
C159: Senior Business Consultant - Scotland

De Lacy Executive has been engaged to assist in the recruitment of a Senior Business Consultant. This is an exciting opportu...


Start Date: 7 July 2015
A437: UK Logistics Manager - Beds/Herts/Cambs

De Lacy Executive has been engaged by a leading and trusted European parts supplier, with strong growth plans for the UK, to ...


Start Date: 30 June 2015
Experienced combine/ tractor driver for harvest and cultivation. 1500 ac based near  >> York<<

I am looking for a hard working operative with experience, to lead corn, or operate a combine depending on exp...


Start Date: 7 July 2015
S140: Agricultural Office Manager - York

De Lacy has been engaged to recruit an Office Manager for a national agricultural business for a new office in York. The indi...





Top stories you may have missed
5 June 2015 | Cattle

A strong pound and increased red meat imports coupled with a plentiful dome...


5 June 2015 | Arable

Depression is affecting Wales' farming industry and there is a need to use ...


5 June 2015 | Arable

With just one week to go before the final judging and announcement of the w...


5 June 2015 | Finance

A rural law expert has highlighted the importance of good succession planni...


5 June 2015 | Farmshops

A south Yorkshire dairy farming family is pulling out all the stops to prom...


4 June 2015 | Finance

Predicting what is going to happen to wheat prices is a challenge, but in s...


4 June 2015 | Agri Safety

A Lancashire based livestock theft prevention scheme is aiming to go nation...


4 June 2015 | News

A female farmer has been recognised by the farming and conservation industr...


4 June 2015 | Finance

The new Conservative government appears to be preparing to implement cuts f...


4 June 2015 | Arable

The Rural Payments Agency (RPA) will have mobile support units at the follo...


Username
Password