31 March 2015 | Online since 2003



22 July 2014|News

F4F signs global OEM agreement with SAP


F4F Agriculture, a global business dedicated to the farmer-centric digital supply chain, announces it has signed an original equipment manufacturer (OEM) agreement with SAP (NYSE: SAP) for the deployment of the SAP HANA® platform. This partnership is the culmination of F4F's experience gained over several years in working with data and interfaces to SAP® solutions. It is expected that F4F'sagricultural expertise and its global open integration platform complemented by SAP's significant agri-market presence will provide a compelling and unique opportunity for manufacturers, distributors and farmers to increase both productivity and profitability through precision-data analytics.

"Enabling farmers to send and receive permissioned data through the supply chain, in return for agronomic recommendations that exactly reflect their circumstances, is fundamental in overcoming the global challenges faced in achieving future crop production targets," said Nick Evans, CEO of F4F Agriculture. "Many global companies currently operating in the agricultural industry are looking to extend their connectivity throughout the supply network. This requires a coordinated and integrated approach to the collection and management of crop- production data. Field-management systems, weather and machinery data need to be accessible in order for suppliers to communicate agronomic best practices down the supply chain, including seed choices, crop nutrition and protection."

F4F operates globally and has spent the last decade delivering data-oriented business solutions to the agricultural and animal-health markets. F4F manages huge volumes of data for its trading partners, providing dedicated services that create valuable insights, gained by analysing everything from simple financial transactions to contracts, inventory, rebates, soil analysis, weight, quality, declarations and bench-marking.

"Much of this data is cleansed, appended, complemented and standardised before being processed by the connected systems, whether farm-based or from a distributor, processor, manufacturer or other connected devices," added Mr. Evans. "Farmers, as both customers and producers, will be at the centre of this new digital supply chain. As an SAP OEM partner, F4F's existing data services are being considerably enhanced to leverage the huge opportunities that it is expected that big agri-data will deliver."

Today, F4F works alongside many of the world's leading seed, crop-protection, fertiliser, grain and animal- health businesses providing innovative integration and connectivity solutions. Its experience and expertise with underlying business processes and the benefits of an open, neutral platform will help ensure the success of new supply-chain initiatives.

The agri-specific connectivity delivered through F4F's Cirrus integration framework and Interlok connectors allows web-enabled systems to be integrated easily into business-solution frameworks. This provides customers with a platform that allows them to work more productively and efficiently together. The in-memory computing capabilities of SAP HANA complement F4F's strategy to enhance its existing real-time data analytics and reporting services in agriculture.

"As SAP continues to innovate with its partners for customer success across various industries, we are pleased to announce this global OEM agreement with F4F Agriculture," said Frank Bunte, vice president, OEM Sales for the Middle and Eastern Europe (MEE) Region, SAP. "Today's announcement is an example of how the SAP HANA platform and our ecosystem of partners can provide a powerful combination for customers seeking to achieve business transformation. Through this partnership with F4F, we intend to increase the value and reach of our portfolio to benefit customers."

Download



Comments


No comments posted yet. Be the first to post a comment

To post comment without approval login or register

Display name

Please enter your name

Email (optional)
Comment

Please enter your comment

Post Comment

Your comment submitted successfully.Please wait for admin approval.

Some error on your process.Please try one more time.



Jobs


14 March 2015
Technical Improvements Officer
A food manufacturer known for its dairy and dessert products is looking to recruit an experienced Technical Improvements Offi...

26 March 2015
Site Maintenance Engineer
These expert testing and inspection services are provided across a broad range of industries, including Agriculture, Chemical...

16 March 2015
Building Services Manager
Dunvegan Castle and Gardens lie at the heart of a private estate covering over 42,000 acres and includes the Grade A Listed C...

10 March 2015
Food Quality Assurance Manager
Food Quality Assurance Manager - Dairy Food / Product Manufacturer. We are the leading supplier of dairy products to food man...

24 March 2015
MILK TANKER DRIVER
Milk Tanker driver collecting milk from farms or delivery to dairy must be prepared to work shifts if required....




Top stories you may have missed
23 March 2015 | Cattle

UK butchers face difficulties to recruit...

Butchers in the UK are losing a generation through lack of training opportu...


20 March 2015 | Arable

Dust - the secret fertiliser?

NASA research has revealed how dust blown from the Sahara desert helps supp...


19 March 2015 | Arable

The Budget 2015: A Farmer's Budget?

“In the run up to the Budget 2015 most commentators were predicting that th...


17 March 2015 | News

UK's first floating solar power system l...

The UK’s first fully operational floating solar panel system has been unvei...


13 March 2015 | Animal Health

Labour and Conservatives clash over badg...

Axing the badger cull in England and Wales will save more than £120 million...


12 March 2015 | News

Solar could be cheapest energy source by...

By 2025, solar power could become one of the cheapest forms of energy in ma...


11 March 2015 | Finance

English buyers turn their attention to S...

Demand for Scottish farm land remains strong and continues to be better val...


9 March 2015 | Cattle

2020 vision for the Welsh red meat indus...

The Welsh red meat industry should aim to increase sales by at least 34 per...


6 March 2015 | News

MP raises egg industry concerns on trans...

Fears about the impact that a proposed transatlantic trade agreement could ...


Stay safe and legal when flying drones

The use of Unmanned Aerial Vehicles and Unmanned Aircraft Systems - or dron...