Gloucestershire farmers launch meat traceability scheme
On Friday 23 May, at a country pub on the banks of The River Severn, farmers, butchers and local restauranteurs will be treated to the first ever cuts of Gloucester Born Beef, from pedigree Gloucester Cattle born reared, slaughtered, butchered and sold all within six miles of Gloucester’s Severn.
Every cut of Gloucester Born Beef will carry a Happerley code tracing it back to the producer and life story of the animal in an instant using web, app and QR technology.
The enterprise is not simply designed to save the Gloucester rare breed but to also demonstrate a successful blueprint for a truly independent meat traceability scheme.
‘Happerley’ connects the producer and animal directly to the consumer so they know in an instant: Who reared it? How was it reared? What breed is it? Where and when was it slaughtered? How was it slaughtered? Who butchered it? How far has it travelled?
Matthew Rymer explains: “We all believe Happerley has the potential to reduce meat fraud, increase premium meat consumption, improve animal welfare and local sourcing, and return confidence to the consumer.
“Too many people I know are turning largely vegetarian because they simply do not trust the smoke and mirrors of the meat industry. This producer led scheme has the potential to create the revolution in genuine traceability we all want.”
No comments posted yet. Be the first to post a comment
Please enter your name
Please enter your comment
Your comment submitted successfully.Please wait for admin approval.
Some error on your process.Please try one more time.
Butchers in the UK are losing a generation through lack of training opportu...
NASA research has revealed how dust blown from the Sahara desert helps supp...
“In the run up to the Budget 2015 most commentators were predicting that th...
The UK’s first fully operational floating solar panel system has been unvei...
Axing the badger cull in England and Wales will save more than £120 million...
By 2025, solar power could become one of the cheapest forms of energy in ma...
Demand for Scottish farm land remains strong and continues to be better val...
The Welsh red meat industry should aim to increase sales by at least 34 per...
Fears about the impact that a proposed transatlantic trade agreement could ...