HROC (agency) - Kubota
Farminguk
27 September 2016 | Online since 2003
OvoConcept


25 April 2014 11:12:49 |News,Poultry

Happy egg have brand makeover


The happy egg have had a brand makeover, as part of the refresh, the happy egg co. has re-launched its website and is undergoing a packaging and identity change as it continues driving growth of the brand.
The brand’s mascot, Freda Roam has also undergone a makeover for 2014.
The new website showcases the brand’s commitment to hen welfare, depicting the reality of life on a happy egg farm through farmer profiles and real farm photography. Included is a brand new layout with a greater emphasis on the brand’s welfare story, scientific research, a clearer depiction of products and recipes whilst retaining the playful nature of the brand.
Caroline Beatty, brand manager of the happy egg co., said: ‘After a successful five years, we are now revitalising the brand by building on how we communicate our key messages and reasons to believe more clearly for our consumers, to really show them how we do things differently and go the extra mile for our hens. The new website and fresh new look to our products and lorries mark a significant update to the brand since it launched in 2009.”

Download

0 Comment

loginuserlogo
Name

Please enter your name


Email

Please enter your email

Please enter valid email


Comment

Please enter your comment


Post Comment

Your comment has been submitted successfully. Please wait for admin approval.


Comments

No comments posted yet. Be the first to post a comment


India | 27 September 2016
For a GM-driven agriculture revival

Agricultural growth has shown signs of stagnation of late. Some of the recent developments do not augur well for the sector and unless corrective measures are initiated, it could damage India’s long-t...


Ghana | 27 September 2016
African agriculture is powering economic transformation

The evidence is now in and the verdict is that Africa’s agriculture is powering economic transformation in the region. African agriculture has shown remarkable improvement compared to its precarious s...


USA | 27 September 2016
Wheat farmers ask RMA for help with falling numbers

They want USDA Risk Management Agency Administrator Brandon Willis to make an exception to the procedure the agency uses to calculate a farmer’s actual production history, or APH, said Michelle Hennin...


Ukraine | 27 September 2016
Ukraine mulls cancelling ban on farmland sale

The Ukrainian Agriculture Ministry said on Monday it had prepared a draft law on agricultural reform, which envisaged cancellation of a ban on the sale of the country's farmland. "Maybe at some st...


New Zealand | 27 September 2016
New Zealand to help boost local dairy industry

Thousands of Filipinos stand to benefit from technical interventions New Zealand committed to provide to boost the local dairy industry. Agriculture Secretary Emmanuel Piñol on Tuesday said Nathan ...



Trending Now

Viewed
Discussed


Top stories you may have missed
FarmingUK
FarmingUK Logo

FarmingUK

Labour will end the badger cull and prioritise ending bovine TB, Shadow Def...


FarmingUK
FarmingUK Logo

FarmingUK

A herd of rare White Park cattle could die out if its owners do not urgentl...


FarmingUK
FarmingUK Logo

FarmingUK

The UK government is "failing" to support farmers in the long-term accordin...


FarmingUK
FarmingUK Logo

FarmingUK

Retailer Co-op has announced that from May 2017 all of its bacon and lamb w...


FarmingUK
FarmingUK Logo

FarmingUK

Over 50 wildlife organisations have compiled a stock-take of all the UK's n...


FarmingUK
FarmingUK Logo

FarmingUK

In the run up to the EU farm ministers meeting the agricultural sector have...


FarmingUK
FarmingUK Logo

FarmingUK

The RPA must iron out a number of problems that still exist with 2015 BPS p...


FarmingUK
FarmingUK Logo

FarmingUK

Tourism businesses in the countryside are being held back due to the uncert...


FarmingUK
FarmingUK Logo

FarmingUK

A 24 point action plan aimed at revitalising Scotland's sheep sector after ...


FarmingUK
FarmingUK Logo

FarmingUK

A new survey has revealed that the vast majority of British consumers belie...


closeicon
Username
Password