28 May 2015 | Online since 2003



25 April 2014|News,Poultry

Happy egg have brand makeover


The happy egg have had a brand makeover, as part of the refresh, the happy egg co. has re-launched its website and is undergoing a packaging and identity change as it continues driving growth of the brand.

The brand’s mascot, Freda Roam has also undergone a makeover for 2014.

The new website showcases the brand’s commitment to hen welfare, depicting the reality of life on a happy egg farm through farmer profiles and real farm photography. Included is a brand new layout with a greater emphasis on the brand’s welfare story, scientific research, a clearer depiction of products and recipes whilst retaining the playful nature of the brand.

Caroline Beatty, brand manager of the happy egg co., said: ‘After a successful five years, we are now revitalising the brand by building on how we communicate our key messages and reasons to believe more clearly for our consumers, to really show them how we do things differently and go the extra mile for our hens. The new website and fresh new look to our products and lorries mark a significant update to the brand since it launched in 2009.”

Download




Comments


No comments posted yet. Be the first to post a comment

To post comment without approval login or register

Display name

Please enter your name

Email (optional)
Comment

Please enter your comment

Post Comment

Your comment submitted successfully.Please wait for admin approval.

Some error on your process.Please try one more time.



Jobs


13 May 2015
New Zealand - Dairy Farming - 12 Month Training Opportunity 
Have you worked in the Dairy Industry for at least 1 year!!!

Live the dream, learn from the world's best farmers and ...

22 June 2015
Tractor Driver; permanent job on mixed farm in Devon
We have a great opportunity for a self starting careful tractor driver who is able to organise their own time. The role invol...

20 May 2015
Job for General farm worker over harvest>>> Buntingford 
Ggeneral farm worker required for harvest and autumn work , could suit couple as we have Farm Shop and PYO unit as well.

...

29 June 2015
A Job for Harvest Tractor Driver required from July to mid September for 400 ha arable farm nr Andover, Hampshire
Harvest worker required from first week of July to mid September for 400 ha arable farm near Andover, Hampshire growing ...

15 May 2015
Experienced Stockman/Tractor Driver/General Farm Worker >> Newtown, Mid Wales<<
Experienced Stockman / general farm work  able to drive a tractor.  200 beef cows, 2500 ewe flock and our mechanise...



Top stories you may have missed
15 May 2015 | Arable

Scotland’s Rural Affairs Secretary Richard Lochhead is calling on the Europ...


15 May 2015 | Finance

As the country settles down following the turmoil of the general election, ...


14 May 2015 | Animal Health

New research from the Universities of Bristol and Cambridge has found that ...


13 May 2015 | Animal Health

A new publication to help farmers prevent sheep lameness and offer advice o...


12 May 2015 | Agri Safety

The Farmers’ Union of Wales is putting the spotlight on Liver fluke at next...


5 May 2015 | News

The UK is now third in the global rankings for utility-scale solar energy a...


29 April 2015 | Agri Safety

A recent Rural Watch demonstration and information event gave Farmers’ Unio...


24 April 2015 | Meat Processing

Retailers should confirm their commitments to sourcing UK lamb this season,...


15 April 2015 | Meat Processing

A leading retailer has apologised after selling imported lamb in a Borders ...


9 April 2015 | Finance

The time has come for landlords to expect to see reductions in farm rents, ...