06 July 2015 | Online since 2003

Happy egg have brand makeover



25 April 2014 11:12:49|News,Poultry

Happy egg have brand makeover


The happy egg have had a brand makeover, as part of the refresh, the happy egg co. has re-launched its website and is undergoing a packaging and identity change as it continues driving growth of the brand.

The brand’s mascot, Freda Roam has also undergone a makeover for 2014.

The new website showcases the brand’s commitment to hen welfare, depicting the reality of life on a happy egg farm through farmer profiles and real farm photography. Included is a brand new layout with a greater emphasis on the brand’s welfare story, scientific research, a clearer depiction of products and recipes whilst retaining the playful nature of the brand.

Caroline Beatty, brand manager of the happy egg co., said: ‘After a successful five years, we are now revitalising the brand by building on how we communicate our key messages and reasons to believe more clearly for our consumers, to really show them how we do things differently and go the extra mile for our hens. The new website and fresh new look to our products and lorries mark a significant update to the brand since it launched in 2009.”

Download




Comments


No comments posted yet. Be the first to post a comment

To post comment without approval login or register

Display name

Please enter your name

Email (optional)
Comment

Please enter your comment

Post Comment

Your comment submitted successfully.Please wait for admin approval.

Some error on your process.Please try one more time.



Jobs


Start Date: 5 July 2015
A433: Agricultural Machinery - Graduate Trainee - Gloucestershire

A fantastic career opportunity has arisen for an ambitious and highly motivated individual to join a successful Machinery Dis...


Start Date: 20 June 2015
Job for Harvest tractor driver, general farm worker, spraying if pa1 & 2 qualified but not essential.  Essex

Harvest tractor work including grain cart, cultivations, and some potato harvest work on a progressive 1600 acre family farm ...


Start Date: 5 July 2015
A436: Customer Specialist - Machinery Parts - Beds/Herts/Cambs

De Lacy Executive is seeking a Customer Specialist to help the growth and development of the Internal Sales department within...


Start Date: 3 July 2015
Job for Grower Manager in Salad Growing Business>>>Brough

Fast growing, modern glasshouse salads business based in the East Riding of Yorkshire seeks a suitable candidate to fulfil th...


Start Date: 18 June 2015
Job for Telehandler / tractor driver>>> Morpeth

Grain drying and storage company looking for an experienced driver for seasonal work from mid July to the end of Septemb...





Top stories you may have missed
5 June 2015 | Cattle

A strong pound and increased red meat imports coupled with a plentiful dome...


5 June 2015 | Arable

Depression is affecting Wales' farming industry and there is a need to use ...


5 June 2015 | Arable

With just one week to go before the final judging and announcement of the w...


5 June 2015 | Finance

A rural law expert has highlighted the importance of good succession planni...


5 June 2015 | Farmshops

A south Yorkshire dairy farming family is pulling out all the stops to prom...


4 June 2015 | Finance

Predicting what is going to happen to wheat prices is a challenge, but in s...


4 June 2015 | Agri Safety

A Lancashire based livestock theft prevention scheme is aiming to go nation...


4 June 2015 | News

A female farmer has been recognised by the farming and conservation industr...


4 June 2015 | Finance

The new Conservative government appears to be preparing to implement cuts f...


4 June 2015 | Arable

The Rural Payments Agency (RPA) will have mobile support units at the follo...