HROC (agency) - Kubota
24 October 2016 | Online since 2003
Scrutton Bland

FarmingUK Logo
25 April 2014 11:12:49 |News,Poultry

Happy egg have brand makeover

The happy egg have had a brand makeover, as part of the refresh, the happy egg co. has re-launched its website and is undergoing a packaging and identity change as it continues driving growth of the brand.
The brand’s mascot, Freda Roam has also undergone a makeover for 2014.
The new website showcases the brand’s commitment to hen welfare, depicting the reality of life on a happy egg farm through farmer profiles and real farm photography. Included is a brand new layout with a greater emphasis on the brand’s welfare story, scientific research, a clearer depiction of products and recipes whilst retaining the playful nature of the brand.
Caroline Beatty, brand manager of the happy egg co., said: ‘After a successful five years, we are now revitalising the brand by building on how we communicate our key messages and reasons to believe more clearly for our consumers, to really show them how we do things differently and go the extra mile for our hens. The new website and fresh new look to our products and lorries mark a significant update to the brand since it launched in 2009.”


0 Comment


Please enter your name


Please enter your email

Please enter valid email


Please enter your comment

Post Comment

Your comment has been submitted successfully. Please wait for admin approval.


No comments posted yet. Be the first to post a comment

Ireland | 24 October 2016
My Week: 'Farming is like putting money into a charity box'

Pat O'Donaghue is blunt when it comes to the economics of farming in the west and is frank about the efforts of the present Government to address the financial and structural problems which farmers fa...

Saudi Arabia | 24 October 2016
Saudi Arabia ‘deliberately targeting impoverished Yemen’s farms and agricultural industry’

The Yemen war uniquely combines tragedy, hypocrisy and farce. First come the casualties: around 10,000, almost 4,000 of them civilians. Then come those anonymous British and American advisers who ...

USA | 24 October 2016
California's San Joaquin River - Agriculture vs. a healthy river

The San Joaquin River is the longest river in Central California, and the second most endangered river in the country. But because of dams, levees, and water diversion, over 100 miles of the river has...

Lithuania | 24 October 2016
Lithuania election: Farmers' party in shock triumph

A centrist agrarian party that was previously represented by a single parliamentarian has won a shock victory in Lithuanian elections. With nearly all the results from the second round now in, the ...

China | 24 October 2016
China set to modernise its agriculture

China has easily transformed into a financial hub from in its initial status as an agriculture economy. The entire Chinese economy may not be agriculturally based now, but some decades ago it was. ...

Trending Now


Top stories you may have missed