06 March 2015 | Online since 2003



25 April 2014|News,Poultry

Happy egg have brand makeover


The happy egg have had a brand makeover, as part of the refresh, the happy egg co. has re-launched its website and is undergoing a packaging and identity change as it continues driving growth of the brand.

The brand’s mascot, Freda Roam has also undergone a makeover for 2014.

The new website showcases the brand’s commitment to hen welfare, depicting the reality of life on a happy egg farm through farmer profiles and real farm photography. Included is a brand new layout with a greater emphasis on the brand’s welfare story, scientific research, a clearer depiction of products and recipes whilst retaining the playful nature of the brand.

Caroline Beatty, brand manager of the happy egg co., said: ‘After a successful five years, we are now revitalising the brand by building on how we communicate our key messages and reasons to believe more clearly for our consumers, to really show them how we do things differently and go the extra mile for our hens. The new website and fresh new look to our products and lorries mark a significant update to the brand since it launched in 2009.”

Download



Comments


No comments posted yet. Be the first to post a comment

To post comment without approval login or register

Display name

Please enter your name

Email (optional)
Comment

Please enter your comment

Post Comment

Your comment submitted successfully.Please wait for admin approval.

Some error on your process.Please try one more time.



Jobs


2 March 2015
Farm Animal Sales Manager- Field Based
The position will involve developing and managing sales of the Farm Animal product portfolio through veterinary practices....

4 March 2015
ASSISTANT MANAGER
Develop your skills by preparing and serving a great range of delicious grills, spit roasts, farm assured chicken and fish......

5 March 2015
Band 7 CNS - Breast Cancer
It comprises Barnet Hospital, Chase Farm Hospital, the Royal Free Hospital and more than 30 services in the community....

3 March 2015
Pet Specialist
Countrywide have an exciting opportunity for a Pet Specialist to join the team based in Banbury. The successful candidate wil...

2 March 2015
Band 7 Lead Nurse Secondment for 1 Year
It comprises Barnet Hospital, Chase Farm Hospital, the Royal Free Hospital and more than 30 services in the community....




Top stories you may have missed
2 February 2015 | Arable
Is EU membership damaging UK farming?

Is EU membership damaging UK farming?

Membership of the EU is damaging the British farming industry, according to...


29 January 2015 | Machinery and Equipment
Drones 'rapidly changing' agriculture

Drones 'rapidly changing' agriculture

BASIS has launched an accreditation for pilots of Unmanned Aerial Systems (...


23 January 2015 | Arable
UK wheat yields have potential to double

UK wheat yields have potential to double

UK wheat yields have theoretical potential to more than double over the nex...


23 January 2015 | Machinery and Equipment
Crowds flock to LAMMA 2015

Crowds flock to LAMMA 2015

Britain’s farmers flocked to Peterborough for the first day of LAMMA’15 to ...


22 January 2015 | Cattle
Don't blame supermarkets for milk crisis...

Don't blame supermarkets for milk crisis...

The crisis in the dairy industry is not the fault of supermarkets, accordin...


16 January 2015 | CLA
Families affected by HS2 face 'major wor...

Families affected by HS2 face 'major wor...

Transport Minister Baroness Kramer visited three rural businesses in Cheshi...


16 January 2015 | Machinery and Equipment
John Deere unveil new 6R tractor range

John Deere unveil new 6R tractor range

Spearheading the John Deere range of mid-size tractors from Mannheim, the n...


14 January 2015 | Animal Health
Monthly TB checks more effective than ba...

Monthly TB checks more effective than ba...

Regular testing for bovine TB could significantly reduce the number of infe...


12 January 2015 | News
Government regulations hampering UK agri...

Government regulations hampering UK agri...

Single-issue policy-making threatens to hamper, not help, the progress of U...


8 January 2015 | Cattle
2015: The year ahead for the beef market

2015: The year ahead for the beef market

2014 has been a “rocky old year” for the beef industry but better prices ar...