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The leading global market research company specialising in the agricultural market, Kleffmann Group has appointed Independent Business Resource Limited (IBR) as their new alliance partner for the UK. Roger Pratchett of Independent Business Resource Limited, along with his colleagues, David Dower and Julian Brown, will be exclusively licensed to develop a broader UK AMIS service package as well as ad-hoc market research and data analysis to UK customers across the agricultural sector. This development builds on the success of Kleffmann UK’s business activities during the past couple of years under the direction of Fraser McDougall.

"We are delighted to be working so closely with Kleffmann, who are after all a leading international market research company with nearly twenty years experience in the agricultural sector. We are also pleased to be able to offer a range of panel data delivered in AMIS (Agricultural Marketing Information System) - a flexible and comprehensive software tool for analysing syndicated panel data - to new and existing companies operating in the Crop Protection, Seed, Animal Health, Veterinary, Biotech, Feed and Nutrition sectors in the UK. The AMIS system with its globally compatible data allows users to mine the data and to extract bespoke enquires from the many variables held within it: this data will not only answer questions as to "what" and "how much" but also "why". It is a unique, flexible market research tool that can answer many of the pressing questions about the UK agricultural market and so help to provide answers to these questions," says Roger Pratchett, Director of Independent Business Resource.

"This exciting business alliance means that we can now offer UK customers the full range of services including both quantitative and qualitative panel data, a user-friendly analysis tool, complemented by data analysis support. Additionally, it also brings together a team of senior colleagues who have considerable experience in all areas of market research; syndicated panel research, bespoke ad-hoc studies and data analysis. The IBR team has a successful record of delivering in-depth executive interviews, one to one interviews, group discussions, on-line surveys and computer assisted telephone interviews (CATI), whatever methodology is appropriate to meet the client’s needs," explains Roger.

Roger points out that, as a team dedicated to and well-versed in the UK market, from both technical, marketing and commercial aspects, Independent Business Resource Limited are keen to gain further insight into customers’ needs. "The combined experience of the Independent Business Resource team will provide the high level of service expected from a professional, experienced and local research organization. "This new alliance brings together forward thinking companies with a wealth of experience, proven track records and solid foundations. Together we can offer new solutions and comprehensive research tools to both existing clients and to a whole new customer base across the UK."

Kleffmann Group’s fieldwork partner will remain as Precision Prospecting Limited, who have also worked with Roger Pratchett over the past 15 years and who have a well established proven relationship and proven track record in the agricultural sector. The Kleffmann Group’s joint venture with Phillips McDougall; AMIS global will also continue unaffected by this exciting development.

For further details please contact Roger Pratchett, Director, INDEPENDENT BUSINESS RESOURCE LIMITED on Tel/SMS: +44(0)118 334 1490 or +44(0)1672 564 713

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