27 April 2015 | Online since 2003



17 July 2014|News

Kellogg's helps kids get closer to the origins of their food


A recent poll of 2,000 parents and primary school children in the UK found that a surprising number of children have lost touch with the fields where much of their food comes from. The poll revealed that around 1.8 million British kids have never been to a farm.

The key focus of Kellogg's new Origins programme is giving kids an understanding of where their food comes from and bringing children closer to the origins of their food. Recently, a small group of school children went to visit a farm in Oxon to meet Kellogg’s Origins Farmer Jamie Orpwood who showed them how wheat seeds transform into their breakfast.

The kids spent the day getting their hands in the dirt, literally. With Jamie's guidance they planted seeds, watered the soil and even put the grains through a mill - all important steps in the making of many Kellogg's cereals. The children delighted in asking Farmer Jamie all kinds of questions about his job - significant considering only 1% of the children polled said they would want to be a farmer when they grow up!

The day was documented for Kellogg's "Little Farmers" video, which is now available to view on the Kellogg's UK & Ireland Facebook page and YouTube channel.

After the kids returned to school, they were asked to draw a picture about their day on the farm. Over the next few weeks, each drawing will be featured as the cover image on the Kellogg's UK & Ireland Facebook page.

The Kellogg’s Origins programme also aims to enhance the working lives of the farmers who supply to Kellogg’s and increase their yields while preserving the natural habitat around them.

The representative base survey was fielded between May 9th and 16th 2014 by Platypus Research Agency. 2000 adults with children ages 7-11 years and 1,000 children between 7-11 years were interviewed.


Download




Comments


No comments posted yet. Be the first to post a comment

To post comment without approval login or register

Display name

Please enter your name

Email (optional)
Comment

Please enter your comment

Post Comment

Your comment submitted successfully.Please wait for admin approval.

Some error on your process.Please try one more time.



Jobs


17 April 2015
Controls Engineer
They work in a variety of industries including agriculture, airport ground support, construction, mining, and military applic...

9 April 2015
Technical Services Supervisor - Food Industry - Manchester
With so many different applications for their products you could be working one day with a bakery, the next a dairy and the n...

21 April 2015
Apprentice Livery Yard Operative
Canaan Farm Equestrian Centre. Canaan Farm Equestrian Centre is an established family run business. An opportunity has arisen...

23 April 2015
Apprentice Maintenance Engineer
Over the last five years BPI has invested significantly in the recycling of waste polythene and particularly in the washing a...

17 April 2015
Dairy Engineer / Welder
BASIC DUTIES: General welding of mild steel, aluminium and Stainless steel Servicing of plant and equipment, pasteurisers (al...



Top stories you may have missed
10 April 2015 | Agri Safety

The permanent eradication of Bovine Viral Diarrhoea [BVD] in Scottish cattl...


10 April 2015 | Dairy

The abolition of milk quotas in Europe on 1st April has resulted in a numbe...


10 April 2015 | Cattle

The top 14 milk producing countries in Europe will increase their productio...


10 April 2015 | News

Matt Ware is the NFU's head of government and parliamentary affairs, based ...


10 April 2015 | Arable

There is a 'desperate need' to improve farmgate returns given low incomes a...


9 April 2015 | Arable

Rapid stem extension, after a slow start to spring, is likely to create spl...


9 April 2015 | Finance

The time has come for landlords to expect to see reductions in farm rents, ...


8 April 2015 | Cattle

Cogent’s reputation as a source of the highest calibre sires has been enhan...


8 April 2015 | Arable

The spread of exotic and aggressive strains of a plant fungus is presenting...


7 April 2015 | Animal Health

The FSA’s new Food Crime Unit wants the industry to share information, some...