Kellogg's helps kids get closer to the origins of their food
The key focus of Kellogg's new Origins programme is giving kids an understanding of where their food comes from and bringing children closer to the origins of their food. Recently, a small group of school children went to visit a farm in Oxon to meet Kellogg’s Origins Farmer Jamie Orpwood who showed them how wheat seeds transform into their breakfast.
The kids spent the day getting their hands in the dirt, literally. With Jamie's guidance they planted seeds, watered the soil and even put the grains through a mill - all important steps in the making of many Kellogg's cereals. The children delighted in asking Farmer Jamie all kinds of questions about his job - significant considering only 1% of the children polled said they would want to be a farmer when they grow up!
The day was documented for Kellogg's "Little Farmers" video, which is now available to view on the Kellogg's UK & Ireland Facebook page and YouTube channel.
After the kids returned to school, they were asked to draw a picture about their day on the farm. Over the next few weeks, each drawing will be featured as the cover image on the Kellogg's UK & Ireland Facebook page.
The Kellogg’s Origins programme also aims to enhance the working lives of the farmers who supply to Kellogg’s and increase their yields while preserving the natural habitat around them.
The representative base survey was fielded between May 9th and 16th 2014 by Platypus Research Agency. 2000 adults with children ages 7-11 years and 1,000 children between 7-11 years were interviewed.
No comments posted yet. Be the first to post a comment
Please enter your name
Please enter your comment
Your comment submitted successfully.Please wait for admin approval.
Some error on your process.Please try one more time.
Membership of the EU is damaging the British farming industry, according to...
BASIS has launched an accreditation for pilots of Unmanned Aerial Systems (...
UK wheat yields have theoretical potential to more than double over the nex...
Britain’s farmers flocked to Peterborough for the first day of LAMMA’15 to ...
The crisis in the dairy industry is not the fault of supermarkets, accordin...
Transport Minister Baroness Kramer visited three rural businesses in Cheshi...
Spearheading the John Deere range of mid-size tractors from Mannheim, the n...
Regular testing for bovine TB could significantly reduce the number of infe...
Single-issue policy-making threatens to hamper, not help, the progress of U...