Agri-Shop Ltd
Farminguk
29 May 2016 | Online since 2003
Scrutton Bland


17 July 2014 17:19:46|News

Kellogg's helps kids get closer to the origins of their food


A recent poll of 2,000 parents and primary school children in the UK found that a surprising number of children have lost touch with the fields where much of their food comes from. The poll revealed that around 1.8 million British kids have never been to a farm.
The key focus of Kellogg's new Origins programme is giving kids an understanding of where their food comes from and bringing children closer to the origins of their food. Recently, a small group of school children went to visit a farm in Oxon to meet Kellogg’s Origins Farmer Jamie Orpwood who showed them how wheat seeds transform into their breakfast.
The kids spent the day getting their hands in the dirt, literally. With Jamie's guidance they planted seeds, watered the soil and even put the grains through a mill - all important steps in the making of many Kellogg's cereals. The children delighted in asking Farmer Jamie all kinds of questions about his job - significant considering only 1% of the children polled said they would want to be a farmer when they grow up!
The day was documented for Kellogg's "Little Farmers" video, which is now available to view on the Kellogg's UK & Ireland Facebook page and YouTube channel.
After the kids returned to school, they were asked to draw a picture about their day on the farm. Over the next few weeks, each drawing will be featured as the cover image on the Kellogg's UK & Ireland Facebook page.
The Kellogg’s Origins programme also aims to enhance the working lives of the farmers who supply to Kellogg’s and increase their yields while preserving the natural habitat around them.
The representative base survey was fielded between May 9th and 16th 2014 by Platypus Research Agency. 2000 adults with children ages 7-11 years and 1,000 children between 7-11 years were interviewed.

Download





0 Comment


loginuserlogo
Name

Please enter your name


Email

Comment

Please enter your comment


Post Comment

Your comment submitted successfully.Please wait for admin approval.


Comments

No comments posted yet. Be the first to post a comment

World News

Canada | 27 May 2016
Southern Ontario farmers launch their own weather network

Southern Ontario farmers are building their own weather network to more accurately record how conditions will affect their crops. The AG Grower Daily Dashboard project is designed to give farmers h...


Australia | 27 May 2016
National Australia sees farmers seeking loans to weather crisis

National Australia Bank Ltd., the nation’s largest lender to farmers, is expecting its dairy clients to seek short-term credit to assist them as slumping milk prices have thrown the industry into a cr...


USA | 27 May 2016
Central Indiana county approves livestock farm restrictions

A central Indiana county has approved new restrictions on big livestock farms limiting where those farms with hundreds or thousands of animals can be built. The ordinance approved this week by the ...


Ireland | 27 May 2016
Dairy farmers' income plight in spotlight

IFA president Joe Healy, who met with EU Agriculture Commissioner Phil Hogan in Brussels, said the majority of dairy farms will be in the red this month. He urged the Commissioner to act without de...


Canada | 27 May 2016
The changing face of Canada's farm industry

Mapping the evolution of Canada's farm industry is not as simple as just examining the numbers. Every five years, Canada's federal government asks us to provide details on who lives in our househol...



Trending Now

Viewed
Discussed

Farms and Land for sale

PropertyLocation
PropertyAgent
PropertyMinimumPrice
PropertyMaximumPrice
PropertyCategory

Holiday Rentals search

AccommodationKeyword
AccommodationType
AccommodationCounty
AccommodationStarRating


Top stories you may have missed
closeicon
Username
Password