Locally produced Organic Food available to Yorkshire Consumers

Something rather strange is happening around the dinner tables of middle England. We are no longer just talking about the weather, or football, or what we would do if we won the lottery. Instead, we are all talking about what is on our plates; where it came from; and what was done to it before we brought it home.

Consumers today are more concerned than ever about the provenance of their food. Seven out of ten now buy organic produce for environmental and food safety reasons; indeed in a recent consumer survey : 80% of consumers said it was "Very important" to understand where food they were providing for their family comes from.

Traceability meaning accountability.

Two major retailers making local produce a priority, Morrisons and Booths Supermarkets, further endorse this latest research by now offering local organic eggs to the region's consumers. Customers can now source locally produced brontëbrowns organic eggs, "the classic taste of rural Yorkshire", from Morrisons Yorkshire stores and Booths in Ilkley. Furthermore, brontëbrowns overcome that real consumer barrier to organic purchases - cost - with an accessible price point of £1.99 for 10.

'"Hurrah for local organic food!" is the feedback we are getting from consumers' says Lorna Chippindale. 'Only launched 3 months ago, we have been able to measure consumer response via a 'Taste of Yorkshire' hamper competition, due to conclude on Yorkshire Day, 1st August. Feedback has been overwhelming, both directly to ourselves and in store. Brontëbrown organic eggs are a great example of listening and responding to consumers which has resulted in a winning product for our customers."

Brontëbrowns are produced with honesty, integrity and an uncompromising stand on quality – utilising traditional organic production methods. This gives them their rich, satisfying and full flavour. Consumers can even see for themselves the source of their eggs by logging onto www.wheresyoursfrom.com. This unique facility enables them to learn all about the farm that produced their eggs,(not just where they're packed - although they're perfectly welcome to see that too).

Chippindale Foods, who produce and market brontëbrowns, has always had an open door policy. However, as Nick Chippindale explains; "consumers can now see for themselves, from the comfort of their own home, the actual farm where their individual eggs were laid. There's also the opportunity to ask questions of the farmer, see delicious Yorkshire recipes and even to find out the chickens' current weather conditions!!" "All Brontebrown eggs are from rural Yorkshire farms with very happy chickens laying delicious eggs."

Consumer research has highlighted the growing appeal of food that has been produced locally to the highest standards."Buying Free range and organic makes me feel good about myself", "I like products that support my traditional values and sense of place", "Traceability means accountability" are typical of consumers comments about Brontebrown eggs.