19 April 2015 | Online since 2003



7 May 2014|News,Supermarkets

Major retailers forced to change change strategy as growth slows


The British grocery market has grown just 1.9%, the lowest level for at least 11 years, according to latest figures from Kantar Worldpanel.

This low growth has been caused by intensifying price competition among the supermarkets and a resulting drop in price inflation.

Edward Garner, director at Kantar Worldpanel, explains: “There are clear signs that the major supermarkets are reviewing their strategies in the face of increasing competition. We’re now seeing the big four moving away from ‘here today, gone tomorrow’ promotions and toward everyday low prices – with Tesco, Morrisons and Asda all announcing price cuts this month.

“The proportion of sales on promotion currently stands at 45% among the big four. By contrast, the figure at Aldi is just 3%. Tesco now states ‘Prices down and staying down’, Asda features ‘Price lock’, Morrisons introduced ‘I’m Cheaper – everyday low prices’ and the Co-operative has adopted ‘Fair and Square’ pricing in a move to give shoppers lower everyday prices with greater transparency. Lower prices across the board is great for shoppers, but has driven down market growth to its lowest level in 11 years.”

Waitrose, Aldi and Lidl all achieved new record shares this period with 5.1%, 4.7% and 3.5% respectively. Aldi’s sales growth rate of 36.1% is an all-time record for the retailer and Lidl’s 20.9% growth is its highest since August 2004.

Among the big four, Asda has proved the most resilient, holding its 17.3% market share and narrowly beating the market with 2.0% year-on-year growth. Tesco, Sainsbury’s and Morrisons have all suffered declines in their market share while Tesco and Morrisons have recorded a fall in actual sales.

Download



Comments


No comments posted yet. Be the first to post a comment

To post comment without approval login or register

Display name

Please enter your name

Email (optional)
Comment

Please enter your comment

Post Comment

Your comment submitted successfully.Please wait for admin approval.

Some error on your process.Please try one more time.



Jobs


8 April 2015
Project Engineer - Contract Position
Define project stages necessary to take a project through to operation. The business is focused on the development of a portf...

17 April 2015
Part-Time Delivery Driver
WILTSHIRE FARM FOODS DELIVERY DRIVER. Delivering frozen food to private homes throughout Cornwall....

16 April 2015
Part time Assistant - 20 hours per week (Working on a rota basis)
Chase Farm Shop & Café. Part time Assistant - 20 hours per week (Working on a rota basis)....

16 April 2015
Food Production Operative
We have an opportunity for a Food Production Operative to join our client’s dairy manufacturing site in Erith, Kent. Food Pro...

17 April 2015
Claims Handler
Ensure daily dairies are managed within 1 day. To manage an accident claims from the point it first enters Easi Drive to the ...





Related Companies


Top stories you may have missed
10 April 2015 | Agri Safety

Final phase of Scotland's war on BVD

The permanent eradication of Bovine Viral Diarrhoea [BVD] in Scottish cattl...


10 April 2015 | Dairy

Dairy farmers competitiveness will be te...

The abolition of milk quotas in Europe on 1st April has resulted in a numbe...


10 April 2015 | Cattle

EU milk sector growth 'dependent on expo...

The top 14 milk producing countries in Europe will increase their productio...


10 April 2015 | News

Could the rural vote hold the key to the...

Matt Ware is the NFU's head of government and parliamentary affairs, based ...


10 April 2015 | Arable

Action needed to boost farmgate prices i...

There is a 'desperate need' to improve farmgate returns given low incomes a...


9 April 2015 | Arable

OSR damage risks early Sclerotinia infec...

Rapid stem extension, after a slow start to spring, is likely to create spl...


9 April 2015 | Finance

Time for a farm rent revolution?

The time has come for landlords to expect to see reductions in farm rents, ...


8 April 2015 | Cattle

Cogent strengthens reputation for high c...

Cogent’s reputation as a source of the highest calibre sires has been enhan...


8 April 2015 | Arable

Exotic plant fungus a 'serious threat to...

The spread of exotic and aggressive strains of a plant fungus is presenting...


7 April 2015 | Animal Health

Share information to tackle food fraud, ...

The FSA’s new Food Crime Unit wants the industry to share information, some...