Auto Trader Ltd
Farminguk
30 June 2016 | Online since 2003
Scrutton Bland


7 May 2014 09:47:35|News,Supermarkets

Major retailers forced to change change strategy as growth slows


The British grocery market has grown just 1.9%, the lowest level for at least 11 years, according to latest figures from Kantar Worldpanel.
This low growth has been caused by intensifying price competition among the supermarkets and a resulting drop in price inflation.
Edward Garner, director at Kantar Worldpanel, explains: “There are clear signs that the major supermarkets are reviewing their strategies in the face of increasing competition. We’re now seeing the big four moving away from ‘here today, gone tomorrow’ promotions and toward everyday low prices – with Tesco, Morrisons and Asda all announcing price cuts this month.
“The proportion of sales on promotion currently stands at 45% among the big four. By contrast, the figure at Aldi is just 3%. Tesco now states ‘Prices down and staying down’, Asda features ‘Price lock’, Morrisons introduced ‘I’m Cheaper – everyday low prices’ and the Co-operative has adopted ‘Fair and Square’ pricing in a move to give shoppers lower everyday prices with greater transparency. Lower prices across the board is great for shoppers, but has driven down market growth to its lowest level in 11 years.”
Waitrose, Aldi and Lidl all achieved new record shares this period with 5.1%, 4.7% and 3.5% respectively. Aldi’s sales growth rate of 36.1% is an all-time record for the retailer and Lidl’s 20.9% growth is its highest since August 2004.
Among the big four, Asda has proved the most resilient, holding its 17.3% market share and narrowly beating the market with 2.0% year-on-year growth. Tesco, Sainsbury’s and Morrisons have all suffered declines in their market share while Tesco and Morrisons have recorded a fall in actual sales.

Download



0 Comment


Name

Please enter your name


Email

Comment

Please enter your comment


Post Comment

Your comment submitted successfully.Please wait for admin approval.


Comments

No comments posted yet. Be the first to post a comment


Australia | 30 June 2016
Climate change forces European graziers to consider Aussie cattle

Rising temperatures and variable weather patterns caused by climate change will lead to a growing demand for tropical varieties of cattle in Europe, according to a German breeder. Sylvia Opitz and ...


USA | 30 June 2016
U.S. cattle auction halts activity in blow to producers, traders

Organizers of an online U.S. cattle auction that ranchers and traders had hoped would help restore transparency to livestock pricing nationwide said on Wednesday they would suspend activity indefinite...


USA | 30 June 2016
West Texas A&M's cloned cattle could beef up industry

West Texas A&M University researchers on Wednesday announced positive results in their quest to use cloning to consistently produce high-quality beef — and more of it per animal. A U.S. Department ...


Germany | 30 June 2016
'Cancer causing' weedkiller given go ahead by EU - as Germany and France hold it to ransom

Farmers across the bloc can continue using glyphosate for another 18 months after European health commissioner Vytenis Andriukaitis yesterday extended its licence before a June 30 deadline. The her...


Australia | 30 June 2016
Fonterra cut another blow to dairy farmers

The latest price cut from a major dairy producer could force some Australian farmers out of the industry as they struggle to break even. Fonterra Australia has joined Murray Goulburn and Bega Chees...



Trending Now

Viewed
Discussed

Farms and Land for sale

PropertyLocation
PropertyAgent
PropertyMinimumPrice
PropertyMaximumPrice
PropertyCategory

Holiday Rentals search

AccommodationKeyword
AccommodationType
AccommodationCounty
AccommodationStarRating


Top stories you may have missed
closeicon
Username
Password