06 March 2015 | Online since 2003



More pasture-fed producers wanted


The Pasture-Fed Livestock Association, which certifies farmers producing beef and lamb solely on pasture and conserved forage, is looking for more suppliers to fulfil increasing demand from retailers.
The farmer-led organisation has been running for three years and has more than 100 members spread across the UK. It has established a collective brand and a set of standards which defines what this means.

The term ‘pasture-fed’ was chosen over ‘grass-fed’ to provide a clear distinction between what is genuinely 100% grass-fed and what is not. Clear messaging is vital when marketing to consumers who recognise the superior health benefits attributed to meat from animals that have never eaten grain.

Producers can join the Pasture-Fed Livestock Association at any time, but have to comply with the standards before they can become an Approved Supplier. Then they can use the Pasture-Fed mark and trade or retail their livestock under this brand.

Price premiums

Membership is £50 a year and for each animal sold as pasture-fed, levies are taken to support the work of the organisation. Some retailers are now willing to pay premiums resulting in a net gain for farmers.

“With the costs of hard feed relative to grass often 4 to 1, many of our farmers are finding that a pasture-fed system is more profitable even before any premium,” says Russ Carrington, the Pasture-Fed Livestock Association’s executive secretary.

“For those wanting to learn how to achieve this, we have many resources and expertise within the membership. We run a number of events throughout the year where farmers can meet other farmers and see successful pasture-fed production in practice.

“Demand is good in many parts of the country, explained Russ. “In other areas, regional hubs are being established once we have commitment from enough producers to supply pasture-fed meat,” explained Mr Carrington.

Demand in Devon

Eversfield Organics based in Devon is one of the outlets looking for more certified pasture-fed meat. They market beef and lamb direct from their farm and now also source carcasses from other producers in the south-west.

Hamish Bury, head of operations at Eversfield Organics says, “We are very keen to work with more organic pasture-fed suppliers to secure enough supply for our beef and lamb customers. We predominantly want native breeds and are prepared to pay a premium for the right carcass.”

Anna Bury, head of communications at Eversfield Organics says “Grass-fed is now as important for our customers as organic, and being able to offer both widens our market coverage. Last year the Eversfield business grew by 400%, and the forecast is for these markets to keep on growing.”

Download



Comments


No comments posted yet. Be the first to post a comment

To post comment without approval login or register

Display name

Please enter your name

Email (optional)
Comment

Please enter your comment

Post Comment

Your comment submitted successfully.Please wait for admin approval.

Some error on your process.Please try one more time.



Jobs


16 February 2015
DIspatch Operative
Based in Buckfastleigh, Devon 7.00am to finish over 4 days per week (Mon-Thurs) We are the largest independent producer of or...

25 February 2015
Admissions and Shop Sales Person
BENNETTS WATER GARDENS Require Admissions and Shop Sales Person for the coming season must be reliable and have good customer...

19 February 2015
Business Administration Apprenticeship (Recruitment Consultant)
Park Farm Road. Arrange meetings and prepare presentations when necessary. Based at Scunthorpe an exciting opportunity, for e...

17 February 2015
Administrator
Part of the farm is their 7 acre green waste Compost Site, which is fully licenced and can process up to 75,000 tonnes of gre...

25 February 2015
National Account Manager
Bakery, Confectionery, Pharmaceutical, Dairy, Food, Toys, Gifts, Gifting, Discount Sector. Our client, a distributor of marke...




Top stories you may have missed
2 February 2015 | Arable
Is EU membership damaging UK farming?

Is EU membership damaging UK farming?

Membership of the EU is damaging the British farming industry, according to...


29 January 2015 | Machinery and Equipment
Drones 'rapidly changing' agriculture

Drones 'rapidly changing' agriculture

BASIS has launched an accreditation for pilots of Unmanned Aerial Systems (...


23 January 2015 | Arable
UK wheat yields have potential to double

UK wheat yields have potential to double

UK wheat yields have theoretical potential to more than double over the nex...


23 January 2015 | Machinery and Equipment
Crowds flock to LAMMA 2015

Crowds flock to LAMMA 2015

Britain’s farmers flocked to Peterborough for the first day of LAMMA’15 to ...


22 January 2015 | Cattle
Don't blame supermarkets for milk crisis...

Don't blame supermarkets for milk crisis...

The crisis in the dairy industry is not the fault of supermarkets, accordin...


16 January 2015 | CLA
Families affected by HS2 face 'major wor...

Families affected by HS2 face 'major wor...

Transport Minister Baroness Kramer visited three rural businesses in Cheshi...


16 January 2015 | Machinery and Equipment
John Deere unveil new 6R tractor range

John Deere unveil new 6R tractor range

Spearheading the John Deere range of mid-size tractors from Mannheim, the n...


14 January 2015 | Animal Health
Monthly TB checks more effective than ba...

Monthly TB checks more effective than ba...

Regular testing for bovine TB could significantly reduce the number of infe...


12 January 2015 | News
Government regulations hampering UK agri...

Government regulations hampering UK agri...

Single-issue policy-making threatens to hamper, not help, the progress of U...


8 January 2015 | Cattle
2015: The year ahead for the beef market

2015: The year ahead for the beef market

2014 has been a “rocky old year” for the beef industry but better prices ar...