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29/07/2008 11:03:32
New Farming Channel To Launch On Sky
The Country Channel, a dedicated farming news, information and lifestyle television channel, is to be launched on SKY's digital satellite network on October 1, this year.
The Country Channel, targets New Zealand's rural community and will feature daily updates on new products and systems as well as rural based news and lifestyle shows. The channel will be available free to customers with SKY digital's start up package for the month of October. The Country Channel when launched will be accompanied by a sophisticated website (www.thecountrychannel.co.nz) as part of the communication package.
Colin Harvey, Chairman, The Country Channel Limited says, the vagaries of New Zealand's communications networks and New Zealand's topography mean that until now the written word has remained the most effective way to reach the rural sector.
"Through SKY's 100% coverage, businesses and farm organisations will be able to reach their highly specialised target audiences quickly and efficiently" says Harvey.
Country Channel producer Andy Tyler says a one-hour daily news and information show, FARMGATE, will be the centrepiece of programming on the channel with 20-minute sponsored slots available to businesses and organisations which need or want to reach a dedicated rural audience.
"For example fertiliser companies will have a great forum to discuss the benefits of nutrient management programmes or the pressure on world prices while an organisation like Dairy NZ can quickly reach a wide audience with new information designed to improve on-farm productivity," says Tyler.
The Country Channel, targets New Zealand's rural community and will feature daily updates on new products and systems as well as rural based news and lifestyle shows. The channel will be available free to customers with SKY digital's start up package for the month of October. The Country Channel when launched will be accompanied by a sophisticated website (www.thecountrychannel.co.nz) as part of the communication package.
Colin Harvey, Chairman, The Country Channel Limited says, the vagaries of New Zealand's communications networks and New Zealand's topography mean that until now the written word has remained the most effective way to reach the rural sector.
"Through SKY's 100% coverage, businesses and farm organisations will be able to reach their highly specialised target audiences quickly and efficiently" says Harvey.
Country Channel producer Andy Tyler says a one-hour daily news and information show, FARMGATE, will be the centrepiece of programming on the channel with 20-minute sponsored slots available to businesses and organisations which need or want to reach a dedicated rural audience.
"For example fertiliser companies will have a great forum to discuss the benefits of nutrient management programmes or the pressure on world prices while an organisation like Dairy NZ can quickly reach a wide audience with new information designed to improve on-farm productivity," says Tyler.
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