Sunday 27 May 2012
Headlines
Did you find this story interesting? (0) (0)
08/07/2009 10:50:29
New cutting guide aims to balance the carcase and boost veal sales
Helping butchers get the most out of veal and encouraging more customers to buy it is the aim of a new cutting guide, launched by EBLEX.
The guide, which follows a similar format to the existing beef and lamb cutting guide, is aimed at caterers, suppliers and retailers, illustrating how to cut veal to certain specifications to best utilise a carcase and maximise the return from the animal.
First produced three years ago by EBLEX, the beef and lamb cutting guide containing 230 beef and lamb cuts, has proven to be a vital communication tool between buyer and supplier. It is available to Quality Standard Mark (QSM) members as a CD-ROM, as is the new veal guide.
"Often all we see in retail shops and on restaurant menus is veal escallops and calf’s liver, but there is so much more than can be done with the right cuts of veal," said Dick van Leeuwen, of EBLEX, author of the new cutting guide.
"The veal cutting guide shows how much more versatile the meat is and includes almost 100 veal cuts, each supported by a full step-by-step cutting specification.
"Finding a commercially viable way of making best use of bull calves would avoid many of them having to be put down at birth - a practice which nobody is comfortable with and the public are rightly concerned about.
"We hope this veal cutting guide can help to stimulate the debate and give a welcome boost to the veal market in the UK."
The domestic market for veal is currently quite small and specialised, although there are ready supplies of dairy bred bull calves which would ideally suit the veal market.
TV chef Hugh Fearnley Whittingstall recently highlighted the British veal industry and the efforts being made by some farmers to rear the animals in superior conditions until they enter the food chain. Veal is a high quality young meat produced in the UK for which the supply and market is developing.
EBLEX’s trade team is now also organising a series of meetings with retail and food service processors to demonstrate the opportunities and see what else can be done to stimulate sales.
The guide, which follows a similar format to the existing beef and lamb cutting guide, is aimed at caterers, suppliers and retailers, illustrating how to cut veal to certain specifications to best utilise a carcase and maximise the return from the animal.
First produced three years ago by EBLEX, the beef and lamb cutting guide containing 230 beef and lamb cuts, has proven to be a vital communication tool between buyer and supplier. It is available to Quality Standard Mark (QSM) members as a CD-ROM, as is the new veal guide.
"Often all we see in retail shops and on restaurant menus is veal escallops and calf’s liver, but there is so much more than can be done with the right cuts of veal," said Dick van Leeuwen, of EBLEX, author of the new cutting guide.
"The veal cutting guide shows how much more versatile the meat is and includes almost 100 veal cuts, each supported by a full step-by-step cutting specification.
"Finding a commercially viable way of making best use of bull calves would avoid many of them having to be put down at birth - a practice which nobody is comfortable with and the public are rightly concerned about.
"We hope this veal cutting guide can help to stimulate the debate and give a welcome boost to the veal market in the UK."
The domestic market for veal is currently quite small and specialised, although there are ready supplies of dairy bred bull calves which would ideally suit the veal market.
TV chef Hugh Fearnley Whittingstall recently highlighted the British veal industry and the efforts being made by some farmers to rear the animals in superior conditions until they enter the food chain. Veal is a high quality young meat produced in the UK for which the supply and market is developing.
EBLEX’s trade team is now also organising a series of meetings with retail and food service processors to demonstrate the opportunities and see what else can be done to stimulate sales.
No Comments
Nobody has posted any comments on this story.
|
Farming items for Sale
|
Massey Ferguson 250 For Sale - Huntingdon
(Price on Application)
(Price on Application)
Deutz-Fahr Agroplus 100 - Ballyclare(GBP 20280)
Case IH 956XL - Burwell
(Price on Application)
(Price on Application)
John Deere - 6520 TRACTOR 2004 - Norwich(GBP 22000)
Case IH MX280 - NORWICH
(Price on Application)
(Price on Application)
Related News
New management guide aims to cut costs of footrot - 07 Jul 2009Key information geared to reducing the damaging affects of footrot in sheep is available in a new management guide published by Intervet/Schering-Plou...
New 'Wheat Tracker' contract aims to boost viability of herbage seed as alternative cropping option - 29 Jun 2007A new "wheat tracker" contract for the major IGER-bred agricultural perennial ryegrasses should provide an added incentive for farmers to grow herbage...
New guide to help boost farm profits through better management - 03 Mar 2004Farmers who want to boost profits and plan ahead better by improving their business management skills can get help and advice from a new government gu...
Potato quality charter aiming to boost returns - 01 Dec 2003POTATO merchants and growers that supply the fish and chip shop sector should contact the British Potato Marketing Association (BPMA) for information ...
Groundbreaking project aims to boost equine pasture care - 12 Dec 2006A pioneering £20,000 project aims to help land managers care for land grazed by horses in a sustainable manner. Frances Clayton, who lives near Ash...
New moo chocolate milk to boost sales - 20 Apr 2007Leading dairy processor Milk Link has this week launched chocolate-flavoured moo milk as the latest flavour in its range of branded long life milk, &#...
New bigger Moo to boost sale - 07 Aug 2007Dairy processor Milk Link has this week launched new one litre cartons of its popular chocolate and strawberry flavoured moo milks as the latest addit...
New farm partnership to boost local food sales - 16 Jul 2010Consumers in Oxfordshire can now buy a range of fresh, locally-produced, premium-quality meats, including pork and lamb joints, specialist sausages an...
Quality carcases confirmed by new technology - 24 May 2006A new cattle-testing service that uses DNA markers to identify favourable traits has secured a ringing endorsement this week from a leading cattle bre...
Farmers get help to cut pollution and boost profits - 17 Jun 2004Computer software designed to help farmers cut pollution and boost profits by managing their fertiliser use has been launched by the Department for En...
