01 December 2015 | Online since 2003

Organic category remains resilient

3 September 2012 16:55:11|News,Organic

Organic category remains resilient

September has been called the organic month by the Soil Association as despite the recession, research has shown there is a positive future for the organic category.
“As the largest grower of organic vegetables in the UK, we are continuing see good results from our key customers. There is evidence that the demand for organics has withstood the initial impact of the recession and consumers have remained loyal" said Andrew Burgess, Director of Agriculture at Produce World.
Purchase frequency of organic carrots has increased 4.6% as consumers buy more often, while both Sainsbury’s (up+3.8%) and Waitrose (up12.4%) have had strong value growth from carrots.

Research recently conducted with the Organic Trade Board showed that consumers are still very much engaged with the benefits of organics.
Consumers believe the main benefits of organic food and farming include: no GM ingredients or pesticides/chemicals are used in production (57%), better for you/healthier (32%) and better for nature/the environment (17%).


0 Comment


Please enter your name



Please enter your comment

Post Comment

Your comment submitted successfully.Please wait for admin approval.


No comments posted yet. Be the first to post a comment


Trending Now


Farms and Land for sale

Top stories you may have missed