Organic category remains resilient
“As the largest grower of organic vegetables in the UK, we are continuing see good results from our key customers. There is evidence that the demand for organics has withstood the initial impact of the recession and consumers have remained loyal" said Andrew Burgess, Director of Agriculture at Produce World.
Purchase frequency of organic carrots has increased 4.6% as consumers buy more often, while both Sainsbury’s (up+3.8%) and Waitrose (up12.4%) have had strong value growth from carrots.
Research recently conducted with the Organic Trade Board showed that consumers are still very much engaged with the benefits of organics.
Consumers believe the main benefits of organic food and farming include: no GM ingredients or pesticides/chemicals are used in production (57%), better for you/healthier (32%) and better for nature/the environment (17%).
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