04 March 2015 | Online since 2003



9 April 2014|News,Sheep,Shows and Events

Prince of Wales backs Herdwick breed with visit to auction


The Prince of Wales will attend an auction of prime Herdwick ewes and lamb at the Rural Auction Centre in Cumbria, today.

The visit will highlight the importance of the Herdwick breed, an iconic product of the lakes and celebrates the unveiling of a new Herdwick brand—that will enable farmers to market Herdwick meat more widely and command a better price for their produce.

The Herdwick project, funded by The Prince’s Countryside Fund, aims to address low farming incomes of hill farmers and find new and more profitable routes to market for Cumbrian farmers.

Mary Houston, Taste Cumbria Manager, said; "The Herdwick project works to raise the profile of Herdwick meat, encourage trade links and highlight the value of our upland farms. Herdwick farming is key to preserving the landscape and character of The Lakes, from preserving the distinctive dry stone walls to managed grazing. It’s heart-breaking that many upland famers earn as little as £6,000 or less, which is less than half the minimum wage.”

“Positioning Herdwick meat as a premium seasonal product, celebrating the rich and wonderful gamey flavour, is key to ensuring a premium is passed onto the farmer. By marketing this special meat to high end chefs, upmarket butchers and retailers, we can help farmers command a better price for their sheep.”

Hill Farmer and Chairman of The Farmer Network and Herdwick Sheep Breeder’s Association, Will Rawling said; “Farmers need to take responsibility to market their produce more effectively and work together to collectively command a better price for the breed. There is a host of chefs, independent retailers and consumers interested in tasting our great produce, and they demand food with provenance. There is no meat that has a better provenance than the Lakeland Herdwick, and we intend to make the most of that.”

Dawn Howard, Director of The Prince's Countryside Fund added; "Life in hill farming can be tough. It requires stamina, dedication, long hours and a love of what you are doing. Herdwick farming is integral to the Cumbrian landscape and we're pleased to be able to help build awareness of this product and support those at the core of Herdwick farming. With thousands of farmers leaving the industry each year, initiatives such as Taste Cumbria's Herdwick project are essential."

At the auction a new brand was launched, designed by Spencer Hannah, owner of the Herdy Company that makes giftware inspired by the iconic sheep. Hannah worked to create the brand free of charge as a gift to the farmers who work tirelessly to protect and preserve the distinctive character of the lakes.

Download



Comments


No comments posted yet. Be the first to post a comment

To post comment without approval login or register

Display name

Please enter your name

Email (optional)
Comment

Please enter your comment

Post Comment

Your comment submitted successfully.Please wait for admin approval.

Some error on your process.Please try one more time.



Jobs


26 February 2015
Accounts Senior (Agriculture and Property)
Our client is a leading independent firm of chartered accountants, and are now looking to recruit a new Accounts Senior to jo...

2 March 2015
ESRC White Rose DTC Network Studentship
Project: Spatial Data Analytics for Food Safety Network: Big Data and Food Safety Network Overview Public health applications...

24 February 2015
Apprentice Butcher
SADDLEBACK FARM SHOP LIMITED. Farm shop, butchery and kitchen with a tea room. Our farm shop is open Sundays and will soon be...

16 February 2015
Residential Support Worker
The company provides a residential service to Ruskin Mill College which has a site in Pembrokeshire based on a 100 acre bio-d...

11 February 2015
Brewing Apprentice
Today the brewery is still based at Barnsley Farm and has increased to a 22 barrel brew-length plant. In 1991, having picked ...




Top stories you may have missed
2 February 2015 | Arable
Is EU membership damaging UK farming?

Is EU membership damaging UK farming?

Membership of the EU is damaging the British farming industry, according to...


29 January 2015 | Machinery and Equipment
Drones 'rapidly changing' agriculture

Drones 'rapidly changing' agriculture

BASIS has launched an accreditation for pilots of Unmanned Aerial Systems (...


23 January 2015 | Arable
UK wheat yields have potential to double

UK wheat yields have potential to double

UK wheat yields have theoretical potential to more than double over the nex...


23 January 2015 | Machinery and Equipment
Crowds flock to LAMMA 2015

Crowds flock to LAMMA 2015

Britain’s farmers flocked to Peterborough for the first day of LAMMA’15 to ...


22 January 2015 | Cattle
Don't blame supermarkets for milk crisis...

Don't blame supermarkets for milk crisis...

The crisis in the dairy industry is not the fault of supermarkets, accordin...


16 January 2015 | CLA
Families affected by HS2 face 'major wor...

Families affected by HS2 face 'major wor...

Transport Minister Baroness Kramer visited three rural businesses in Cheshi...


16 January 2015 | Machinery and Equipment
John Deere unveil new 6R tractor range

John Deere unveil new 6R tractor range

Spearheading the John Deere range of mid-size tractors from Mannheim, the n...


14 January 2015 | Animal Health
Monthly TB checks more effective than ba...

Monthly TB checks more effective than ba...

Regular testing for bovine TB could significantly reduce the number of infe...


12 January 2015 | News
Government regulations hampering UK agri...

Government regulations hampering UK agri...

Single-issue policy-making threatens to hamper, not help, the progress of U...


8 January 2015 | Cattle
2015: The year ahead for the beef market

2015: The year ahead for the beef market

2014 has been a “rocky old year” for the beef industry but better prices ar...