26 April 2015 | Online since 2003



9 April 2014|News,Sheep,Shows and Events

Prince of Wales backs Herdwick breed with visit to auction


The Prince of Wales will attend an auction of prime Herdwick ewes and lamb at the Rural Auction Centre in Cumbria, today.

The visit will highlight the importance of the Herdwick breed, an iconic product of the lakes and celebrates the unveiling of a new Herdwick brand—that will enable farmers to market Herdwick meat more widely and command a better price for their produce.

The Herdwick project, funded by The Prince’s Countryside Fund, aims to address low farming incomes of hill farmers and find new and more profitable routes to market for Cumbrian farmers.

Mary Houston, Taste Cumbria Manager, said; "The Herdwick project works to raise the profile of Herdwick meat, encourage trade links and highlight the value of our upland farms. Herdwick farming is key to preserving the landscape and character of The Lakes, from preserving the distinctive dry stone walls to managed grazing. It’s heart-breaking that many upland famers earn as little as £6,000 or less, which is less than half the minimum wage.”

“Positioning Herdwick meat as a premium seasonal product, celebrating the rich and wonderful gamey flavour, is key to ensuring a premium is passed onto the farmer. By marketing this special meat to high end chefs, upmarket butchers and retailers, we can help farmers command a better price for their sheep.”

Hill Farmer and Chairman of The Farmer Network and Herdwick Sheep Breeder’s Association, Will Rawling said; “Farmers need to take responsibility to market their produce more effectively and work together to collectively command a better price for the breed. There is a host of chefs, independent retailers and consumers interested in tasting our great produce, and they demand food with provenance. There is no meat that has a better provenance than the Lakeland Herdwick, and we intend to make the most of that.”

Dawn Howard, Director of The Prince's Countryside Fund added; "Life in hill farming can be tough. It requires stamina, dedication, long hours and a love of what you are doing. Herdwick farming is integral to the Cumbrian landscape and we're pleased to be able to help build awareness of this product and support those at the core of Herdwick farming. With thousands of farmers leaving the industry each year, initiatives such as Taste Cumbria's Herdwick project are essential."

At the auction a new brand was launched, designed by Spencer Hannah, owner of the Herdy Company that makes giftware inspired by the iconic sheep. Hannah worked to create the brand free of charge as a gift to the farmers who work tirelessly to protect and preserve the distinctive character of the lakes.

Download




Comments


No comments posted yet. Be the first to post a comment

To post comment without approval login or register

Display name

Please enter your name

Email (optional)
Comment

Please enter your comment

Post Comment

Your comment submitted successfully.Please wait for admin approval.

Some error on your process.Please try one more time.



Jobs


13 April 2015
University Lecturer/University Senior Lecturer in Veterinary Clinical Pathology
Job Ref: PP05850 • View Employer Profile Stipend scale: £38,511 - £48,743 (University Lecturer) £51,702 - £54,841 (University...

24 April 2015
Agriculture Investment Advisor
The main purpose of this role is to ensure structured evaluation of different business opportunities arising in relation to R...

14 April 2015
Part Time Local Sorter -Lower Farm Road, Northampton NN3 6XF
Category Package Handling Part Time Warehouse Operative Evenings (UK) - Based in Northampton NN3 6XF Position Summary: Ensure...

24 April 2015
Administrator (COS169)
Our clients include Bakkavor, Premier Foods, the Produce World Group, Moy Park, QV Foods, Pork Farms, Waitrose and Morrisons ...

16 April 2015
Service Engineer
Our client are based in Cheshire, and are part of a worldwide company supplying a complete range of Steam Boilers and Exhaust...



Top stories you may have missed
10 April 2015 | Agri Safety

The permanent eradication of Bovine Viral Diarrhoea [BVD] in Scottish cattl...


10 April 2015 | Dairy

The abolition of milk quotas in Europe on 1st April has resulted in a numbe...


10 April 2015 | Cattle

The top 14 milk producing countries in Europe will increase their productio...


10 April 2015 | News

Matt Ware is the NFU's head of government and parliamentary affairs, based ...


10 April 2015 | Arable

There is a 'desperate need' to improve farmgate returns given low incomes a...


9 April 2015 | Arable

Rapid stem extension, after a slow start to spring, is likely to create spl...


9 April 2015 | Finance

The time has come for landlords to expect to see reductions in farm rents, ...


8 April 2015 | Cattle

Cogent’s reputation as a source of the highest calibre sires has been enhan...


8 April 2015 | Arable

The spread of exotic and aggressive strains of a plant fungus is presenting...


7 April 2015 | Animal Health

The FSA’s new Food Crime Unit wants the industry to share information, some...