Agri-Shop Ltd
Farminguk
30 September 2016 | Online since 2003
OvoConcept


9 April 2014 03:25:20 |News,Sheep,Shows and Events

Prince of Wales backs Herdwick breed with visit to auction


The Prince of Wales will attend an auction of prime Herdwick ewes and lamb at the Rural Auction Centre in Cumbria, today.
The visit will highlight the importance of the Herdwick breed, an iconic product of the lakes and celebrates the unveiling of a new Herdwick brand—that will enable farmers to market Herdwick meat more widely and command a better price for their produce.
The Herdwick project, funded by The Prince’s Countryside Fund, aims to address low farming incomes of hill farmers and find new and more profitable routes to market for Cumbrian farmers.
Mary Houston, Taste Cumbria Manager, said; "The Herdwick project works to raise the profile of Herdwick meat, encourage trade links and highlight the value of our upland farms. Herdwick farming is key to preserving the landscape and character of The Lakes, from preserving the distinctive dry stone walls to managed grazing. It’s heart-breaking that many upland famers earn as little as £6,000 or less, which is less than half the minimum wage.”
“Positioning Herdwick meat as a premium seasonal product, celebrating the rich and wonderful gamey flavour, is key to ensuring a premium is passed onto the farmer. By marketing this special meat to high end chefs, upmarket butchers and retailers, we can help farmers command a better price for their sheep.”
Hill Farmer and Chairman of The Farmer Network and Herdwick Sheep Breeder’s Association, Will Rawling said; “Farmers need to take responsibility to market their produce more effectively and work together to collectively command a better price for the breed. There is a host of chefs, independent retailers and consumers interested in tasting our great produce, and they demand food with provenance. There is no meat that has a better provenance than the Lakeland Herdwick, and we intend to make the most of that.”
Dawn Howard, Director of The Prince's Countryside Fund added; "Life in hill farming can be tough. It requires stamina, dedication, long hours and a love of what you are doing. Herdwick farming is integral to the Cumbrian landscape and we're pleased to be able to help build awareness of this product and support those at the core of Herdwick farming. With thousands of farmers leaving the industry each year, initiatives such as Taste Cumbria's Herdwick project are essential."
At the auction a new brand was launched, designed by Spencer Hannah, owner of the Herdy Company that makes giftware inspired by the iconic sheep. Hannah worked to create the brand free of charge as a gift to the farmers who work tirelessly to protect and preserve the distinctive character of the lakes.

Download

0 Comment

loginuserlogo
Name

Please enter your name


Email

Please enter your email

Please enter valid email


Comment

Please enter your comment


Post Comment

Your comment has been submitted successfully. Please wait for admin approval.


Comments

No comments posted yet. Be the first to post a comment


Ireland | 29 September 2016
Irish dairy farmers seek €11m under EU milk reduction scheme

Irish dairy farmers have sought €11m to reduce milk production during the final three months of the year under the European Union’s Voluntary Milk Reduction Scheme. This is according to the Ministe...


USA | 29 September 2016
U.S. cattle prices continue to erode as supplies rise

Rising beef supplies and large supplies of competing proteins are eroding prices on fed cattle headed for slaughter, and market volatility continues to be the focal point of the U.S. market. In the...


USA | 29 September 2016
Farmers suing Syngenta over GMO corn granted class action status in federal court

A federal judge has granted class action status to at least 440,000 farmers accusing agrochemical giant Syngenta of selling genetically modified corn seeds and costing them billions of dollars in lost...


Australia | 29 September 2016
Global dairy prices lift as farmers slash production

Global dairy prices are rising as farmers around the world cut back on production, but local prices are still below the cost of production for many south-east Australian farmers. The previous Globa...


Puerto Rico | 29 September 2016
Puerto Rico Experiences an Agricultural Renaissance

For the first time in nearly 30 years, Puerto Ricans are buying rice, vegetables and traditional crops such as plantains and pineapples, that are produced on the island. As new farms spring across ...



Trending Now

Viewed
Discussed


Top stories you may have missed
FarmingUK
FarmingUK Logo

FarmingUK

Farm subsidy payments funded by the UK taxpayer are being paid to millionai...


FarmingUK
FarmingUK Logo

FarmingUK

Labour will end the badger cull and prioritise ending bovine TB, Shadow Def...


FarmingUK
FarmingUK Logo

FarmingUK

A herd of rare White Park cattle could die out if its owners do not urgentl...


FarmingUK
FarmingUK Logo

FarmingUK

The UK government is "failing" to support farmers in the long-term accordin...


FarmingUK
FarmingUK Logo

FarmingUK

Retailer Co-op has announced that from May 2017 all of its bacon and lamb w...


FarmingUK
FarmingUK Logo

FarmingUK

Over 50 wildlife organisations have compiled a stock-take of all the UK's n...


FarmingUK
FarmingUK Logo

FarmingUK

In the run up to the EU farm ministers meeting the agricultural sector have...


FarmingUK
FarmingUK Logo

FarmingUK

The RPA must iron out a number of problems that still exist with 2015 BPS p...


FarmingUK
FarmingUK Logo

FarmingUK

Tourism businesses in the countryside are being held back due to the uncert...


FarmingUK
FarmingUK Logo

FarmingUK

A 24 point action plan aimed at revitalising Scotland's sheep sector after ...


closeicon
Username
Password