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14/06/2004
Rachel’s Organic extend relationship with Welsh organic milk co-operative
Rachel's Organic, Wales' leading organic dairy company, has formed a distribution agreement with Welsh organic milk co-operative Calon Wen to facilitate Rachel's Organic van deliveries to stockists in Wales.
This distribution agreement will further develop the partnership between Britain's first organic dairy and the Welsh organic milk co-operative, which currently supplies the Aberystwyth plant with all their milk.
Calon Wen Organic Foods, formerly known as Frontline Organics, will have three new vans co-branded with the Rachel's Organic logo to service all deliveries and ensure exceptionally high levels of customer service remain in place.
The new agreement offers important new efficiencies for both organisations. Most importantly, it will help reduce overall food miles and also off-set future increases in transport costs, helping prevent undue price rises.
Neil Burchell, managing director for Rachel's Organic said: ' We are pleased to be continuing links with our supplying farmers. This new venture demonstrates our commitment to supporting and working with local farmers, their families and the local Welsh agricultural community. We are extremely confident that this new relationship will reflect positively on Rachel's distribution network.'
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2/2 Rachel's Organic extend relationship with Welsh milk co-operative.
Calon Wen recently bought Frontline Organics – now re-branded as Calon Wen Organic Foods – as part of its on-going programme of promoting Welsh organic produce.
'We believe that the industry needs a consolidated distribution network to increase market penetration and it is by creating this type of initiative with Rachel's Organic and others that this can be achieved," said Calon Wen managing director Roger Kerr.
'We're really looking forward to working with Rachel's Organic, promoting a really successful Welsh brand and building new sales opportunities for Welsh organic producers," he added.
This distribution agreement will further develop the partnership between Britain's first organic dairy and the Welsh organic milk co-operative, which currently supplies the Aberystwyth plant with all their milk.
Calon Wen Organic Foods, formerly known as Frontline Organics, will have three new vans co-branded with the Rachel's Organic logo to service all deliveries and ensure exceptionally high levels of customer service remain in place.
The new agreement offers important new efficiencies for both organisations. Most importantly, it will help reduce overall food miles and also off-set future increases in transport costs, helping prevent undue price rises.
Neil Burchell, managing director for Rachel's Organic said: ' We are pleased to be continuing links with our supplying farmers. This new venture demonstrates our commitment to supporting and working with local farmers, their families and the local Welsh agricultural community. We are extremely confident that this new relationship will reflect positively on Rachel's distribution network.'
<
2/2 Rachel's Organic extend relationship with Welsh milk co-operative.
Calon Wen recently bought Frontline Organics – now re-branded as Calon Wen Organic Foods – as part of its on-going programme of promoting Welsh organic produce.
'We believe that the industry needs a consolidated distribution network to increase market penetration and it is by creating this type of initiative with Rachel's Organic and others that this can be achieved," said Calon Wen managing director Roger Kerr.
'We're really looking forward to working with Rachel's Organic, promoting a really successful Welsh brand and building new sales opportunities for Welsh organic producers," he added.
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