CropTec Show
Farminguk
25 August 2016 | Online since 2003
Less co2 Limited


6 August 2014 14:22:26 |News,Poultry

US Thanksgiving next big challenge for KellyBronze turkey


Kelly Bronze turkeys

Kelly Bronze turkeys

The purchase of a farm in Virginia to scale up production of KellyBronze turkeys for the US Thanksgiving market was announced by Paul Kelly at a 30th birthday celebration for the product at Danbury, Essex.
The KellyBronze, the trendsetting traditional bronze turkey in the UK, has been test marketed in Virginia over the past two years and the 1000 in production for this November have already been sold.
The American market is dominated by cheap frozen turkeys and the challenge for the Kelly family is to create a niche market.
"I know all the industry big players out there, and they think we're mad," he told more than 70 guests at a woodland venue surrounded by eight-week-old turkeys. "They say 'Turkeys are a dollar a pound. Get over it. You’re trying to sell a turkey at ten dollars a pound. It's not going to happen no matter how good it tastes.'
"I don't really get that because the sales of fine wine and champagne go through the roof at Thanksgiving in the US and they sell 60 million turkeys there. So we just want a tiny weenie bit of it for those people that want something very special and genuinely better for Thanksgiving dinner. It's going to be really exciting."
The 106-acre farm in the foothills of the Blue Ridge Mountains has pasture and woodland for rearing the turkeys, and a small processing plant will be built on site to dry pluck, hang and prepare the turkeys in the way KellyBronze birds are produced in the UK.
Looking to the future in the UK he said that wild woodland production would be replacing much of the normal free range, with increasing emphasis on eating quality.
"We probably eat more turkey than anyone else in the world, I would imagine, day in and day out. With our breeding programme it's all about eating quality," he said. "You've got to find families that produce great eating quality and that's a hell of a challenge. A few years ago we got rid of two pure lines that were continually tough, and didn’t eat very well and that's sacrilege to a turkey breeder. You just don’t get rid of pure lines!"
He also spoke about the increasing importance of internet sales and their franchising KellyBronze Farmers scheme, alongside expanding local farmgate trade which accounts for 1900 turkeys at Christmas.
"We're thinking of doing more days like this, bringing people down to the woodland," he told the food trade guests, suppliers, customers, local farmers and friends among the gathering seated on straw bales. "Free range is a bit passé now, and it’s not until you get people to come down here to take a walk on the wild side and experience this for themselves that they see exactly what I expect."

Download

0 Comment

loginuserlogo
Name

Please enter your name


Email

Please enter your email

Please enter valid email


Comment

Please enter your comment


Post Comment

Your comment has been submitted successfully. Please wait for admin approval.


Comments

No comments posted yet. Be the first to post a comment


Ireland | 25 August 2016
EU worry at lack of GM food testing in Ireland

Inspectors from the European Commission’s Directorate General for Health and Food Safety said the lack of laboratory capacity at the Public Analyst’s Laboratory (PAL), which is located in St Finbarr’s...


France | 25 August 2016
French farmers may face more pain as dry weather hits crops

French farmers can’t seem to catch a break from the weather. After deluges earlier this year decimated wheat crops, now not enough rain is threatening their corn. Many fields in the European Union’...


France | 25 August 2016
French farmers protest over low milk prices outside major milk processor

Some 400 French dairy farmers have blockaded the roads around Lactalis, the milk processor based in Laval, France, this week in protest against low milk prices. The farmers have taken over the roun...


USA | 25 August 2016
The next agriculture revolution is under our feet

At the core of agriculture is innovation. Advancements in agricultural technology throughout the past century have allowed farmers to feed a population that has grown from less than 2 billion people t...


Australia | 25 August 2016
Dairy industry goes under spotlight as Barnaby Joyce signals end to $1 milk

Scott Morrison has asked the Australian Competition and Consumer Commission to investigate the national dairy industry as the agriculture minister, Barnaby Joyce, emerged from a dairy crisis meeting d...



Trending Now

Viewed
Discussed


Top stories you may have missed
FarmingUK
FarmingUK Logo

FarmingUK

The British public are overwhelmingly in favour of keeping or strengthening...


FarmingUK
FarmingUK Logo

FarmingUK

The sustained recovery of pig prices since the spring has come at a time wh...


FarmingUK
FarmingUK Logo

FarmingUK

A World Trade Organisation (WTO) panel has declared the Russian import ban ...


FarmingUK
FarmingUK Logo

FarmingUK

A new study has linked oilseed rape crops grown from neonicotinoid-treated ...


FarmingUK
FarmingUK Logo

FarmingUK

Philip Hammond is to guarantee billions of pounds of UK government investme...


FarmingUK
FarmingUK Logo

FarmingUK

Access to the foreign labour market is 'critical', according the chief exec...


FarmingUK
FarmingUK Logo

FarmingUK

The Tenant Farmers Association has said the National Trust's vision for a p...


FarmingUK
FarmingUK Logo

FarmingUK

Ulster farmers will 'not lie down and wave the white flag' when Brexit nego...


FarmingUK
FarmingUK Logo

FarmingUK

The cost of rural crime to the UK economy costs £42.5 million a year, accor...


FarmingUK
FarmingUK Logo

FarmingUK

A young farmers club member from Oxfordshire has created a petition on the ...


closeicon
Username
Password