29 May 2015 | Online since 2003



26 June 2014|News

Welsh Rugby star Dan Lydiate beefs up JCB's promotion


WELSH rugby international Dan Lydiate is tackling a new role – promoting JCB’s famous yellow machines. The 6ft 4in flanker, who tips the scales at nearly 18 stone, is putting his weight behind JCB Agriculture as a brand ambassador.

Dan is from a sheep farming family in Llandrindod Wells, Wales and JCB has supplied him with a JCB Loadall 526-56 Agri and a WORKMAX 800D UTV, which are proving invaluable for materials handling tasks and for transporting animals around the 500-acre farm during lambing. In return he will be involved in JCB’s marketing campaigns and making appearances at a number of trade shows in Wales and France.

Edward Roach, JCB Sales & Marketing Manager, said: “Dan is a tough player, with real physical presence and strength who always shows maximum commitment, something he shares with JCB machines.”



Dan said: “I’m really looking forward to working with JCB, which is a great British company with a fantastic reputation for quality products, something we have first-hand experience of on the farm.”

Originally from Salford, Dan is famous for his no-compromise style of play for Racing Metro, Wales and the British & Irish Lions. In the 2012 Six Nations Championship, Dan was named the Player of the Tournament, while in the triumphant 2013 Lions win in Australia, he was the only back row player to feature in all three tests.

JCB, which was founded in 1945, is privately owned by the Bamford family and supplies a range of tractors and materials handling equipment to the farming industry around the world. The company has 22 factories, 11 of which are in the UK, and employs 11,000 people.


Download




Comments


No comments posted yet. Be the first to post a comment

To post comment without approval login or register

Display name

Please enter your name

Email (optional)
Comment

Please enter your comment

Post Comment

Your comment submitted successfully.Please wait for admin approval.

Some error on your process.Please try one more time.



Jobs


13 May 2015
New Zealand Dairy Farming - Paid Internships - Great opportunities
New Zealand Dairy Farming - Paid Internships - Great opportunities

Have you worked in the Dairy Industry for at least 1 y...

6 July 2015
Harvest Job for English Speaking Tractor Driver  over 20>>> Nottingham
Are you over 20?---- Large arable farm requires an English speaking tractor driver to cart corn and carry out cultivations. Y...

22 June 2015
Tractor Driver; permanent job on mixed farm in Devon
We have a great opportunity for a self starting careful tractor driver who is able to organise their own time. The role invol...

16 May 2015
This job is Permanent assistant managers position on arable and poultry farm. North East
An exciting opportunity for a hard working, reliable person to assist me in the running of a large poultry and arable fa...

15 July 2015
Combine driver required for a job on a Lincolnshire arable farm
Small team on progressive family farm require a combine driver to help harvest 2500 acres wheat, barley and oilseed rape usin...



Top stories you may have missed
15 May 2015 | Arable

Scotland’s Rural Affairs Secretary Richard Lochhead is calling on the Europ...


15 May 2015 | Finance

As the country settles down following the turmoil of the general election, ...


14 May 2015 | Animal Health

New research from the Universities of Bristol and Cambridge has found that ...


13 May 2015 | Animal Health

A new publication to help farmers prevent sheep lameness and offer advice o...


12 May 2015 | Agri Safety

The Farmers’ Union of Wales is putting the spotlight on Liver fluke at next...


5 May 2015 | News

The UK is now third in the global rankings for utility-scale solar energy a...


29 April 2015 | Agri Safety

A recent Rural Watch demonstration and information event gave Farmers’ Unio...


24 April 2015 | Meat Processing

Retailers should confirm their commitments to sourcing UK lamb this season,...


15 April 2015 | Meat Processing

A leading retailer has apologised after selling imported lamb in a Borders ...


9 April 2015 | Finance

The time has come for landlords to expect to see reductions in farm rents, ...