Yorkshire company sees 20% sales increase after horsemeat scandal
The business has seen an impressive 20% boost in sales of its products in ASDA stores across these regions since a number of beef products from well-known suppliers were found to contain traces of horsemeat in mid-January 2013.
James Knox, Financial Director of Yorkshire Dales Meat Company, said: “We’re obviously very pleased with these sales figures and put it down to consumers looking to buy meat - and, in particular, beef - from trusted sources since the beginning of the Horsemeat scandal.
“These tremendous figures also show great confidence in our beef products sold in the supermarket, and in the brand that we’ve worked so hard to create.
“We pride ourselves on knowing exactly where our meat comes from. If meat doesn’t actually come from our own farm, then you can be sure that it will have been sourced from suppliers that we know and fully trust.”
No comments posted yet. Be the first to post a comment
Please enter your name
Please enter your comment
Your comment submitted successfully.Please wait for admin approval.
Some error on your process.Please try one more time.
The permanent eradication of Bovine Viral Diarrhoea [BVD] in Scottish cattl...
The abolition of milk quotas in Europe on 1st April has resulted in a numbe...
The top 14 milk producing countries in Europe will increase their productio...
Matt Ware is the NFU's head of government and parliamentary affairs, based ...
There is a 'desperate need' to improve farmgate returns given low incomes a...
Rapid stem extension, after a slow start to spring, is likely to create spl...
The time has come for landlords to expect to see reductions in farm rents, ...
Cogent’s reputation as a source of the highest calibre sires has been enhan...
The spread of exotic and aggressive strains of a plant fungus is presenting...