Yorkshire company sees 20% sales increase after horsemeat scandal
The business has seen an impressive 20% boost in sales of its products in ASDA stores across these regions since a number of beef products from well-known suppliers were found to contain traces of horsemeat in mid-January 2013.
James Knox, Financial Director of Yorkshire Dales Meat Company, said: “We’re obviously very pleased with these sales figures and put it down to consumers looking to buy meat - and, in particular, beef - from trusted sources since the beginning of the Horsemeat scandal.
“These tremendous figures also show great confidence in our beef products sold in the supermarket, and in the brand that we’ve worked so hard to create.
“We pride ourselves on knowing exactly where our meat comes from. If meat doesn’t actually come from our own farm, then you can be sure that it will have been sourced from suppliers that we know and fully trust.”
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