A selection of speciality cheeses from Britain have been served up for the first time to chefs, dairy buyers and local media at a tasting session in Hong Kong.
Around 65 people attended the event, organised by the Agriculture and Horticulture Development Board (AHDB) to promote a range of artisan and premium cheeses already available in Hong Kong together with new selections.
Experts from AHDB say the event was a huge success as they look to target the growing market.
'Hong Kong is important'
AHDB Senior Export Manager Lucy Randolph said Hong Kong is an 'important market' for the UK.
She said: “It is wealthy and appreciates high quality cheeses. Hong Kong buyers currently tend to be more knowledgeable regarding French, Italian or Swiss cheeses due to the marketing investment these countries have made over a long time.
“We started our trade development programme recently but we are keen to make our mark in this competitive market where quality food from Britain is welcome. Importantly, export marketing needs a sustained effort.
“We will be back in Hong Kong for the major Hofex exhibition in May and are already planning an event during the show as the UK will be a VIP Partner Country. We are delighted with this first success. The event will certainly contribute to our aim of growing our share of dairy imports in Hong Kong.”
Jean-Pierre Garnier, AHDB head of export explained that there has been a 'dearth of promotion' of British dairy products for some time, which has hampered exports, whilst competitors have invested constantly over the years to raise their image on world markets.
Earlier this year, Labour’s deputy leader Tom Watson urged the the public to 'buy British' in response to Trump and Brexit.
'Strong and unique selling points'
The aim of the promotion is to create and increase demand for British dairy products.
Mr Garnier said: "There are many strong unique selling points for UK dairy and some favourable perceptions such as: sustainability, ‘green’ farming, high cattle welfare, a wealth of traditions, outstanding quality products, high level of product innovation, safety and more."
"Speaking to international buyers, most are unaware of the British offer – unlike those of our competitors.
"This is due to the lack of marketing and presence on international markets. The example of Switzerland is telling."
Mr Garnier continued: "Swiss cheeses are sold at high prices all over the world following many years of consistent marketing of the Swiss dairy brand. However, the perception of British dairy products is good in countries or territories with strong British links such as Hong Kong or Malta."
