RSPCA Assured, the charity's ethical food label, has achieved 48% recognition among its target market two years after it re-branded from Freedom Food.
It is double what was reported in July 2015, two months after the new logo was launched.
"It's reassuring that awareness is already this high two years after launching RSPCA Assured," said Clive Brazier, CEO of RSPCA Assured.
"It's clear the new label is resonating with shoppers and helping deliver the benefits to farm animals we believed it would."
The news comes as RSPCA Assured announces 256 new labelled product lines have hit supermarket shelves in the two years since it launched, plus 154 seasonal lines.
These include new products in Aldi, Co-op, Iceland, Lidl, Ocado, Sainsbury’s and Tesco, bringing the total number of RSPCA Assured products in retail to more than 1,129.
The amount of food carrying the RSPCA Assured label has also increased about 33% since it launched two years ago (comparing quarter one 2015 to quarter two 2017).
Further more than 300 new farms have joined the scheme since it re-branded as RSPCA Assured, bringing the total number of members to 3,746.
"RSPCA Assured is still in its infancy," Mr Brazier said.
"There is still much more work to be done and it will take time to realise its full potential. But early indications of its success are strong and the future looks promising."
